@thebrandblueprintTHE BRAND BLUEPRINT

brand + marketing strategy insights from founding consumer brands & AvidAI brooke@delucamediagroup.com

card updated Oct 22, 2026 · 21 clips parsed · following 348 · 6,900,000 likes total

Engagement0.25%below typical

Account summary

@thebrandblueprint has 60,500 followers and 1,003 videos. Across the 21 parsed clips the average is 242,654 views and 542 likes. Engagement to views is 0.25%, which is below typical for TikTok. On the newer half of the feed the response is rising (+5.23 pp). Posts roughly 5.1 times a week. An average clip reaches 401% of the follower count.

Followers

60.5K

+1K in period

Engagement

0.25%

+5.23 pp newer half

Average views

242.7K

median 2K

Likes per clip

542

8 comments avg

Shares / saves

49 / 87

0.04% of viewers save

Posting rate

5.1 / wk

reach 401% of followers

Latest clips

21 collected

Is protein soft serve the next big trend? Sworl just opened in NYC wit — @thebrandblueprint

6930:45Is protein soft serve the next big trend? Sworl just opened in NYC with bowls that have up to 40g of protein, 7g of fi252177

4.5K1:07The brand world more people should be talking about is Barbour. They’ve built such a recognizable identity around Britis374420126

How collabs are starting to quietly destroy brands as marketers make p — @thebrandblueprint

9691:10How collabs are starting to quietly destroy brands as marketers make poor collab decisions. #collab #marketing #strategy492312

Studying your competitors just got so much easier. If you run an e-com — @thebrandblueprint

4521:07Studying your competitors just got so much easier. If you run an e-commerce brand, your competitors are basically handin132111

Hot take: the brands all over social media do not always have the bigg — @thebrandblueprint

2861:10Hot take: the brands all over social media do not always have the biggest teams behind them. Grüns hit $100M ARR with ar18013

The next status symbol is Chanel ballet flats. #chanel #statusymbol #b — @thebrandblueprint

9.7K1:10The next status symbol is Chanel ballet flats. #chanel #statusymbol #balletflat 32792441

Former Bubble Skincare executives just launched this cringe new soap b — @thebrandblueprint

2K1:09Former Bubble Skincare executives just launched this cringe new soap brand for Gen Z. Would you buy this soap brand? #so643513

1.6K1:10Scarlett Johansson brand shutting down is proof of why influencers are starting brands. The issue is a lot of celebritie770110

The next big marketing trend is radical honesty. People are getting ti — @thebrandblueprint

6741:03The next big marketing trend is radical honesty. People are getting tired of being sold more products they do not actual410913

Hot take, the smartest brands are finally starting to skip New York Ci — @thebrandblueprint

2.4K1:15Hot take, the smartest brands are finally starting to skip New York City and LA. How Set Active is building community in148111815

Meet one of the hottest couples building fashion brands: Sid Mashburn — @thebrandblueprint

39.4K1:18Meet one of the hottest couples building fashion brands: Sid Mashburn and Annburn. Making premium quality clothes that 2.7K40353684

Is Alix Earle following the Kim Kardashian marketing playbook? #kimkar — @thebrandblueprint

8170:59Is Alix Earle following the Kim Kardashian marketing playbook? #kimkardashian #alixearle #marketing 23001

Is sleep becoming the new status symbol? We’ve spent years flexing our — @thebrandblueprint

1.2K1:22Is sleep becoming the new status symbol? We’ve spent years flexing our workouts, supplements, recovery routines, and col732313

#SnapPartner Is @snapchat now the hottest marketing channel? I went to — @thebrandblueprint

4.9M0:45#SnapPartner Is @snapchat now the hottest marketing channel? I went to Snapchat’s Performance Summit to see how brands a2.1K430138

The eye patches war: 3 brands (Fenty Beauty, Glow Recipe, & Huda Beaut — @thebrandblueprint

50.5K1:28The eye patches war: 3 brands (Fenty Beauty, Glow Recipe, & Huda Beauty) all launching the same eye patches in the next1.1K2913994

1.1K1:05How should brands actually show up at Fashion Week? Not every brand needs to host a fashion show. Instead, the smartest 41025

The Hunger Games propaganda marketing stunt for the Sunrise On The Rea — @thebrandblueprint

6.9K0:56The Hunger Games propaganda marketing stunt for the Sunrise On The Reaping movie coming out might be the best marketing 62262147

Meet the branding agency behind your favorite rebrands. Interact is be — @thebrandblueprint

2.1K1:08Meet the branding agency behind your favorite rebrands. Interact is behind Grüns, Waterboy, Dr. Squatch, Built, and even832743

The way people discover brands is changing. Social media has dominated — @thebrandblueprint

7391:03The way people discover brands is changing. Social media has dominated customer acquisition for years, but we’re hitting361210

The next marketing trend is hand painting and hand drawing. #marketing — @thebrandblueprint

19K1:02The next marketing trend is hand painting and hand drawing. #marketing #trend #art #strategy #rhode 1.9K28291458

Whoops new jewelry inspired Meridian band is a perfect example of bran — @thebrandblueprint

50.7K1:04Whoops new jewelry inspired Meridian band is a perfect example of brand saying they’re “targeting women” but have no ide1.7K168784

Engagement per clip

21 parsed clips · newest on the right · click a bar to open the clip peak: 11.5% ER

Sep 12Sep 26Oct 11

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 11, 2026	693	25	2	17	7	6.35%
Oct 10, 2026	4,454	374	4	20	126	8.94%
Oct 8, 2026	969	49	2	3	12	5.57%
Oct 6, 2026	452	13	2	1	11	3.54%
Oct 5, 2026	286	18	0	1	3	6.64%
Oct 4, 2026	9,728	327	9	24	41	3.70%
Oct 3, 2026	1,994	64	3	5	13	3.61%
Oct 1, 2026	1,616	77	0	1	10	4.83%
Sep 30, 2026	674	41	0	9	13	7.42%
Sep 28, 2026	2,413	148	11	18	15	7.34%
Sep 26, 2026	39,400	2,659	40	353	684	7.75%
Sep 24, 2026	817	23	0	0	1	2.82%
Sep 23, 2026	1,157	73	2	3	13	6.74%
Sep 22, 2026	4,900,000	2,062	4	30	138	0.04%
Sep 21, 2026	50,500	1,070	29	139	94	2.45%
Sep 20, 2026	1,115	41	0	2	5	3.86%
Sep 19, 2026	6,922	622	6	21	47	9.38%
Sep 17, 2026	2,110	83	2	7	43	4.36%
Sep 15, 2026	739	36	1	2	10	5.28%
Sep 14, 2026	19,000	1,870	28	291	458	11.52%
Sep 12, 2026	50,700	1,706	16	87	84	3.57%