@thebalmtheBalm cosmetics

Forever your ride-or-die ❤️‍🔥

card updated Sep 21, 2026 · 10 clips parsed · following 836 · 137,500 likes total

Engagement1.11%below typical

Account summary

@thebalm has 41,600 followers and 429 videos. Across the 10 parsed clips the average is 16,780 views and 171 likes. Engagement to views is 1.11%, which is below typical for TikTok. On the newer half of the feed the response is holding steady (−0.09 pp). Posts roughly 0.3 times a week. An average clip reaches 40% of the follower count.

Followers

41.6K

history is still being collected

Engagement

1.11%

−0.09 pp newer half

Average views

16.8K

median 14.8K

Likes per clip

171

12 comments avg

Shares / saves

4 / 20

0.12% of viewers save

Posting rate

0.3 / wk

reach 40% of followers

Latest clips

10 collected

Streak-free flush in seconds. Dab, blend, done. Which Stainiac shade a — @thebalm

12.7KStreak-free flush in seconds. Dab, blend, done. Which Stainiac shade are you? #SummerWins #DealsforYouDays #Stainiac #li81029

Saying goodbye to 2025 and hello to 2026🥳🥳. #happynewyear #2026 — @thebalm

29.9K0:24Saying goodbye to 2025 and hello to 2026🥳🥳. #happynewyear #2026 32263628

27.4K30314245

Savings so big my latte’s basically free ☕️💄 www.thebalm.com — @thebalm

22.4K0:07Savings so big my latte’s basically free ☕️💄 www.thebalm.com27811436

15.7K74311

Blush season is here 💖 have you added these to your holiday wish list — @thebalm

14.2K0:05Blush season is here 💖 have you added these to your holiday wish list yet? 😍1257413

10.5K852316

Is it hot in here, or is it this blush? 😏💖 Swinging Singles Blush in ‘ — @thebalm

15.5K0:06Is it hot in here, or is it this blush? 😏💖 Swinging Singles Blush in ‘Anita Mauve’… a blendable, buildable formula that 22013724

No tricks, just boo-tiful treats 👻 ✨ Swinging Singles blush in ‘Anita — @thebalm

12.4K0:07No tricks, just boo-tiful treats 👻 ✨ Swinging Singles blush in ‘Anita Mauve’ ✨ Instant Plump your Pucker in ‘Night Rider1622623

Instant Plump your Pucker Plumping Lip Gloss- available in 7 high-shin — @thebalm

7.1KInstant Plump your Pucker Plumping Lip Gloss- available in 7 high-shine shades 💋 ✨ non-sticky formula ✨ vegan ✨ silky-60023

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 1.5% ER

Oct 28Nov 12Jun 11

Date	Views	Likes	Comments	Shares	Saves	ER
Jun 11, 2026	12,700	81	0	2	9	0.65%
Jan 10, 2026	29,900	322	63	6	28	1.31%
Nov 14, 2025	27,400	303	14	2	45	1.16%
Nov 13, 2025	22,400	278	11	4	36	1.31%
Nov 12, 2025	15,700	74	3	1	1	0.50%
Nov 10, 2025	14,200	125	7	4	13	0.96%
Nov 6, 2025	10,500	85	2	3	16	0.86%
Nov 4, 2025	15,500	220	13	7	24	1.55%
Oct 31, 2025	12,400	162	2	6	23	1.37%
Oct 28, 2025	7,100	60	0	2	3	0.87%