TokGauge — @thebadbrotherproject TheBadBrotherProject. @thebadbrotherproject has 794,200 followers and 3,477 videos. Across the 10 parsed clips the average is 753 views and 77 likes. Engagement to views is 11.1%, which is above average for TikTok. On the newer half of the feed the response is falling (−0.77 pp). The Bad Brother Project: lessons in thriving even when the person who should love you hurts you.