@sydneymorningheraldSydney Morning Herald

Australia’s leading news source. Independent. Always.

card updated Sep 6, 2026 · 11 clips parsed · following 5 · 39,600,000 likes total

Engagement17.9%above average

Account summary

@sydneymorningherald has 446,300 followers and 7,396 videos. Across the 11 parsed clips the average is 898,841 views and 144,370 likes. Engagement to views is 17.9%, which is above average for TikTok. On the newer half of the feed the response is falling (−12.86 pp). Posts roughly 0.3 times a week. An average clip reaches 201% of the follower count.

Followers

446.3K

history is still being collected

Engagement

17.9%

−12.86 pp newer half

Average views

898.8K

median 11.8K

Likes per clip

144.4K

1.3K comments avg

Shares / saves

15.2K / 9.9K

1.1% of viewers save

Posting rate

0.3 / wk

reach 201% of followers

Latest clips

11 collected

Drones are not only reshaping the battlefield, they are also prompting — @sydneymorningherald

6.8K2:48Drones are not only reshaping the battlefield, they are also prompting a re-think of how governments buy defence equipme2525616

About a week after the catastrophic floods, relatives identifying thei — @sydneymorningherald

6K1:23About a week after the catastrophic floods, relatives identifying their missing loved ones are still filing through the 2984716

The South Sydney old boys have made a guard of honour for Jai Arrow as — @sydneymorningherald

11.8K1:29The South Sydney old boys have made a guard of honour for Jai Arrow as he led the Rabbitohs out onto the field at Allian986191343

The US super-carrier Abraham Lincoln, which spent nearly nine months a — @sydneymorningherald

9.4K0:33The US super-carrier Abraham Lincoln, which spent nearly nine months at sea to support US operations against Iran, docke26510612

In this week’s episode of Inside Politics, Jacqueline Maley, Paul Sakk — @sydneymorningherald

4.9K1:34In this week’s episode of Inside Politics, Jacqueline Maley, Paul Sakkal and Hamish Hastie dissect Labor’s brutal loss t96846

Earlier this year, Robert Irwin, Steve’s 22-year-old son who recently — @sydneymorningherald

29.2K1:36Earlier this year, Robert Irwin, Steve’s 22-year-old son who recently hosted the 2026 Logie Awards, shared his own thoug2.6K4089186

A second-round US Open defeat has capped world No.7 Alex De Minaur's l — @sydneymorningherald

7K0:26A second-round US Open defeat has capped world No.7 Alex De Minaur's least-successful grand slam campaign in three years225357

Thirteen minutes of scrolling on social media is all it took for my fa — @sydneymorningherald

6.2M1:27Thirteen minutes of scrolling on social media is all it took for my fake profile of 17-year-old Jaden Michael to be expo1.3M10.7K147.1K94.8K

Australian journalist Jonathan Swan, a White House reporter for The Ne — @sydneymorningherald

26.4K1:54Australian journalist Jonathan Swan, a White House reporter for The New York Times, is perhaps best known for his hard-h932251744

The AFL has run with the NRL’s idea of a wildcard weekend and enjoyed — @sydneymorningherald

85.7K1:16The AFL has run with the NRL’s idea of a wildcard weekend and enjoyed bumper crowds and TV ratings. Now rugby league cou4.4K60217178

Replying to @bellaporch eSafety commissioner Julie Inman Grant has fla — @sydneymorningherald

3.5M2:11Replying to @bellaporch eSafety commissioner Julie Inman Grant has flagged some of the early issues with the rollout, sa278.1K3K20.1K13.2K

Engagement per clip

11 parsed clips · newest on the right · click a bar to open the clip peak: 23.5% ER

Dec 9Sep 4Sep 5

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 5, 2026	6,801	252	5	6	16	3.87%
Sep 5, 2026	6,001	298	4	7	16	5.15%
Sep 4, 2026	11,800	986	19	13	43	8.63%
Sep 4, 2026	9,398	265	10	6	12	2.99%
Sep 4, 2026	4,906	96	8	4	6	2.20%
Sep 4, 2026	29,200	2,561	40	89	186	9.21%
Sep 4, 2026	7,049	225	3	5	7	3.31%
Sep 3, 2026	6,200,000	1,300,000	10,700	147,100	94,759	23.51%
Sep 3, 2026	26,400	932	25	17	44	3.69%
Sep 3, 2026	85,700	4,353	60	217	178	5.40%
Dec 9, 2025	3,500,000	278,100	3,001	20,100	13,182	8.61%