@sweet_essence_Michelle Lu

Cozy Baking Life. Melb 🇦🇺 My cookbook 'Cozy Baking Life' is now available for preorder 🫶🏻 ↓

card updated Oct 17, 2026 · 11 clips parsed · following 176 · 44,400,000 likes total

Engagement27.24%above average

Account summary

@sweet_essence_ has 1,600,000 followers and 139 videos. Across the 11 parsed clips the average is 1,830,409 views and 481,859 likes. Engagement to views is 27.24%, which is above average for TikTok. On the newer half of the feed the response is falling (−8.69 pp). An average clip reaches 114% of the follower count.

Followers

1.6M

+0 in period

Engagement

27.24%

−8.69 pp newer half

Average views

1.8M

median 109.1K

Likes per clip

481.9K

4.6K comments avg

Shares / saves

12.1K / 42.7K

2.33% of viewers save

Posting rate

—

reach 114% of followers

Latest clips

11 collected

How can you be sad when these lil guys are looking back at you 🤧 A sne — @sweet_essence_

10.6K0:15How can you be sad when these lil guys are looking back at you 🤧 A sneak peak of all the creatures you’ll find in the br1.1K655114

Was wondering if youd like some 🐛 @Noah Kahan — @sweet_essence_

183.2KWas wondering if youd like some 🐛 @Noah Kahan 35.7K1115.5K3.2K

They’re actually filled with strawberry jam tho 🍓👀 Adapted these from — @sweet_essence_

145.4K0:13They’re actually filled with strawberry jam tho 🍓👀 Adapted these from my piped butter cookie recipe so they’re not overl23.6K492.2K5K

This my tirami-casa, entry please 😀 Layers of coffee-soaked miso brown — @sweet_essence_

185.8K0:15This my tirami-casa, entry please 😀 Layers of coffee-soaked miso brown butter banana bread (an upgraded recipe in my upc27.3K895K4.1K

Welcome to Cozy Baking Life! 🌼🧈📖 When I started my tiktok account, bak — @sweet_essence_

55K0:26Welcome to Cozy Baking Life! 🌼🧈📖 When I started my tiktok account, baking was just a creative outlet for me during the p8K532771.4K

Replying to @joyce⑅ many many pancakes later 💀 — @sweet_essence_

17.8K0:09Replying to @joyce⑅ many many pancakes later 💀67641629

And pages…? 📖 More to come tomorrow! 👀 #announcement #baking — @sweet_essence_

109.1K0:17And pages…? 📖 More to come tomorrow! 👀 #announcement #baking 14K542661K

Me trying to participate in summer baking activities in the middle of — @sweet_essence_

50.1K0:19Me trying to participate in summer baking activities in the middle of winter 🥲 These soft and fluffy brioche buns are f5K263061.3K

It’s what he deserves 🥹🌟 #jellycat #rylandgrace #projecthailmary — @sweet_essence_

12.7K0:06It’s what he deserves 🥹🌟 #jellycat #rylandgrace #projecthailmary 95924169

A spring themed matcha jasmine tiramisu 🐑🍵🌼 Inspired by the super cute — @sweet_essence_

664.8K0:18A spring themed matcha jasmine tiramisu 🐑🍵🌼 Inspired by the super cute sheep matcha lattes by matcha wang in shanghai 🫶🏻84.1K20716.1K16.8K

Welcome to wonderland 🍰✨ #cottagecore #baking #foodtiktok #cute — @sweet_essence_

18.7M0:14Welcome to wonderland 🍰✨ #cottagecore #baking #foodtiktok #cute5.1M50.4K103.5K436.3K

Engagement per clip

11 parsed clips · newest on the right · click a bar to open the clip peak: 28.1% ER

Nov 5Jun 8Aug 23

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 23, 2026	10,600	1,092	6	55	114	10.88%
Aug 7, 2026	183,200	35,700	111	5,500	3,180	22.55%
Jul 3, 2026	145,400	23,600	49	2,222	5,014	17.79%
Jun 21, 2026	185,800	27,300	89	4,975	4,103	17.42%
Jun 9, 2026	55,000	8,035	53	277	1,408	15.21%
Jun 8, 2026	17,800	676	4	16	29	3.91%
Jun 8, 2026	109,100	14,000	54	266	1,040	13.13%
Jun 5, 2026	50,100	4,986	26	306	1,273	10.61%
Jun 2, 2026	12,700	959	2	41	69	7.89%
May 23, 2026	664,800	84,100	207	16,100	16,767	15.10%
Nov 5, 2021	18,700,000	5,100,000	50,400	103,500	436,309	28.10%