@subtlbeautySubtl Beauty

A full face of stackable makeup that fits in your pocket and your life. Available online at @Ulta Beauty 🧡 Save 35% on our Starter Staks 👇

card updated Sep 14, 2026 · 13 clips parsed · following 572 · 4,600,000 likes total

Open on TikTok ↗

Engagement2.31%below typical

Account summary

@subtlbeauty has 195,400 followers and 1,521 videos. Across the 13 parsed clips the average is 455,991 views and 10,271 likes. Engagement to views is 2.31%, which is below typical for TikTok. On the newer half of the feed the response is rising (+5.09 pp). Posts roughly 0.1 times a week. An average clip reaches 233% of the follower count.

Followers

195.4K

+200 in period

Engagement

2.31%

+5.09 pp newer half

Average views

456K

median 3.6K

Likes per clip

10.3K

61 comments avg

Shares / saves

220 / 701

0.15% of viewers save

Posting rate

0.1 / wk

reach 233% of followers

Latest clips

13 collected

When work runs late and your friends have zero patience... Thankfully — @subtlbeauty

4920:36When work runs late and your friends have zero patience... Thankfully the SUBTL. makeup Stak makes moments like this soo25003

188.5K0:41Swapping my home makeup stack for a trip to NYC! If you're new, we're SUBTL. Beauty. We create portable, stackable and t7.8K24137472

3.1K0:06Being the founder of a makeup brand, most people would assume that I enjoy doing makeup. 😅 Unfortunately, that's not the67201

438.1K0:52From putting makeup in contact cases to founding a makeup brand 😅 If you’re new here, we’re SUBTL. Beauty, a stackable 34.7K806802.2K

Labor day plans are cancelled due to the rain, which means changing my — @subtlbeauty

3.6K0:42Labor day plans are cancelled due to the rain, which means changing my makeup😞 Plan B: staying inside and watching TV. 100157

Is the makeup stack actually worth the money? We did the math so you d — @subtlbeauty

6.1K0:32Is the makeup stack actually worth the money? We did the math so you don’t have to 🫶 If you’re new, we’re SUBTL. Beauty.2451318

First date night in months, and the baby had other plans 🤭 @alea_latel — @subtlbeauty

2.4K0:36First date night in months, and the baby had other plans 🤭 @alea_lately used to think "getting ready" ended the day yo82017

Replying to @Lex Luther our stacks are fully customizable!! Also I LOV — @subtlbeauty

1.7K0:38Replying to @Lex Luther our stacks are fully customizable!! Also I LOVE the idea of marketing to cabin crew! #custommake34201

How SUBTL. Beauty started vs. how it's currently going... Comment STAK — @subtlbeauty

1.4KHow SUBTL. Beauty started vs. how it's currently going... Comment STAK to get the discounted 🔗 during @Ulta Beauty’s 2144404

Has anyone else been decluttering their makeup and beauty products? If — @subtlbeauty

1.4K0:07Has anyone else been decluttering their makeup and beauty products? If you need tips or decluttering hacks you know whe47111

Here’s some context around our pricing. While we may not be for everyo — @subtlbeauty

281.1K0:48Here’s some context around our pricing. While we may not be for everyone, we think it’s helpful to show how we compare w2.1K3492338

did you know this was how subtl beauty all came together? 🫣 #hoonthego — @subtlbeauty

3M1:08did you know this was how subtl beauty all came together? 🫣 #hoonthego #beauty #makeup #founder #womenownedbusiness 80K2851.6K5.6K

Replying to @leeeexxxxxxxxxx beginner-friendly makeup tutorial / Subtl — @subtlbeauty

2M2:32Replying to @leeeexxxxxxxxxx beginner-friendly makeup tutorial / Subtl Beauty Starter Stak tutorial #5minmakeuptutorial 8.3K355356447

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 8.1% ER

Dec 24Sep 5Sep 14

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 14, 2026	492	25	0	0	3	5.08%
Sep 11, 2026	188,500	7,781	24	137	472	4.21%
Sep 9, 2026	3,144	67	2	0	1	2.19%
Sep 8, 2026	438,100	34,700	80	680	2,220	8.09%
Sep 7, 2026	3,582	100	1	5	7	2.96%
Sep 6, 2026	6,076	245	1	3	18	4.10%
Sep 5, 2026	2,400	82	0	1	7	3.46%
Sep 4, 2026	1,716	34	2	0	1	2.10%
Sep 3, 2026	1,354	44	4	0	4	3.55%
Sep 2, 2026	1,419	47	1	1	1	3.45%
Oct 3, 2025	281,100	2,060	34	92	338	0.78%
Aug 31, 2025	3,000,000	80,000	285	1,581	5,590	2.73%
Dec 24, 2023	2,000,000	8,343	355	356	447	0.45%