@stetsonusaStetson

American heritage company since 1865. #ItsAStetson

card updated Sep 4, 2026 · 20 clips parsed · following 2 · 142,200 likes total

Engagement8.9%above average

Account summary

@stetsonusa has 60,400 followers and 133 videos. Across the 20 parsed clips the average is 12,955 views and 1,095 likes. Engagement to views is 8.9%, which is above average for TikTok. On the newer half of the feed the response is falling (−4.37 pp). Posts roughly 2.3 times a week. An average clip reaches 21% of the follower count.

Followers

60.4K

history is still being collected

Engagement

8.9%

−4.37 pp newer half

Average views

13K

median 5.8K

Likes per clip

1.1K

12 comments avg

Shares / saves

46 / 89

0.69% of viewers save

Posting rate

2.3 / wk

reach 21% of followers

Latest clips

20 collected

Back where the story began. While shooting our Fall campaign in Marfa, — @stetsonusa

2.6K0:11Back where the story began. While shooting our Fall campaign in Marfa, we made our home at the Hotel Paisano—the same pl46103

Made in Texas. Inspired by the silver screen. A closer look at the mak — @stetsonusa

1.3K0:31Made in Texas. Inspired by the silver screen. A closer look at the making of the Wildcatter 6X, our limited edition with91214

Built tough. #stetson #cowboys #westernlifestyle #montana #westernwear — @stetsonusa

55.9K0:13Built tough. #stetson #cowboys #westernlifestyle #montana #westernwear 7.8K29224611

Tossing around a few new favorites #stetson #truckerhat #fallstyle #we — @stetsonusa

2.3K0:10Tossing around a few new favorites #stetson #truckerhat #fallstyle #westernstyle #truckers 121347

A new season put to the test. Fall starts here. #stetson #firstdayoffa — @stetsonusa

39.7K0:46A new season put to the test. Fall starts here. #stetson #firstdayoffall #fallequinox #cowboys #westernstyle @missionran2.2K33164226

FREE REIN Made for going your own way. Prickly pear and sweetgrass mee — @stetsonusa

30.9K0:20FREE REIN Made for going your own way. Prickly pear and sweetgrass meet smoky vetiver for a scent that’s warm, earthy an24222415

WILD SAGE Smells like the wilder side of the West. Wild sagebrush, mou — @stetsonusa

7.8K0:37WILD SAGE Smells like the wilder side of the West. Wild sagebrush, mountain pine and cedar with spice, vetiver and amber242181214

OPEN SKY Smells like wide-open spaces. Bright citrus, blue juniper, eu — @stetsonusa

10.9K0:27OPEN SKY Smells like wide-open spaces. Bright citrus, blue juniper, eucalyptus and sage with oak wood and palo santo. A 392131242

For photographer Matty Chatburn, it’s all about building a world. Grow — @stetsonusa

8.4K1:48For photographer Matty Chatburn, it’s all about building a world. Growing up in Australia, Matty developed a deep fascin79701

Out west, some stories are best told after dark. A night at The Lost H — @stetsonusa

4.6K0:29Out west, some stories are best told after dark. A night at The Lost Horse in Marfa, Texas with Stetson Bourbon along f25662723

FOR THE UNTAMED Introducing Stetson Untamed, a new collection of three — @stetsonusa

4260:30FOR THE UNTAMED Introducing Stetson Untamed, a new collection of three eaux de parfum capturing the free spirit of the A13360

Something new is on the horizon #stetson #matthewnoszka #comingsoon — @stetsonusa

3.1K0:08Something new is on the horizon #stetson #matthewnoszka #comingsoon 3064614

THE MEDALIST A new Stetson built for whatever the day has in store. Cl — @stetsonusa

25.6K0:35THE MEDALIST A new Stetson built for whatever the day has in store. Classic cattleman shape, signature leather band, and3.4K43142253

THE GUS Named for Augustus “Gus” McCrae, Robert Duvall’s legendary cow — @stetsonusa

7K0:15THE GUS Named for Augustus “Gus” McCrae, Robert Duvall’s legendary cowboy in Lonesome Dove. That signature sloped crown?892103157

Ride it like you stole it #stetson #montana #cowboys #cowboyhat #fall — @stetsonusa

1.2K0:18Ride it like you stole it #stetson #montana #cowboys #cowboyhat #fall 15331115

FALL ICONS Captured where Montana’s Crazy Mountains live up to their n — @stetsonusa

14.3K0:29FALL ICONS Captured where Montana’s Crazy Mountains live up to their name. Defined by some of our most iconic styles, in1.7K1472164

Somewhere north of Livingston, MT. #stetson #fall #montana #cowboys #c — @stetsonusa

33.6K0:32Somewhere north of Livingston, MT. #stetson #fall #montana #cowboys #cowboyhat 3.3K25178301

Inside the Factory, Episode 4: Most Popular Straw Styles As summer com — @stetsonusa

4.6K0:37Inside the Factory, Episode 4: Most Popular Straw Styles As summer comes to a close, we’re taking a closer look at two o30851215

This one’s worth turning up. Get it while you can. @Carter Faith #stet — @stetsonusa

2.8K0:25This one’s worth turning up. Get it while you can. @Carter Faith #stetson #carterfaith #truckerhat #cherryvalley #cou2333011

POV: Stetson just launched a bourbon. We celebrated the launch of Stet — @stetsonusa

2.2K0:13POV: Stetson just launched a bourbon. We celebrated the launch of Stetson Bourbon the best way we know how—with good spi1152128

Engagement per clip

20 parsed clips · newest on the right · click a bar to open the clip peak: 14.4% ER

Aug 12Sep 21Oct 12

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 12, 2026	2,564	46	1	0	3	1.83%
Oct 12, 2026	1,304	91	2	1	4	7.21%
Oct 4, 2026	55,900	7,777	29	224	611	14.36%
Oct 4, 2026	2,270	121	3	4	7	5.64%
Sep 23, 2026	39,700	2,174	33	164	226	5.97%
Sep 22, 2026	30,900	242	22	4	15	0.87%
Sep 22, 2026	7,783	242	18	12	14	3.49%
Sep 22, 2026	10,900	392	13	12	42	3.83%
Sep 21, 2026	8,376	79	7	0	1	1.03%
Sep 21, 2026	4,612	256	6	27	23	6.27%
Sep 1, 2026	426	13	3	6	0	5.16%
Aug 31, 2026	3,073	306	4	6	14	10.28%
Aug 31, 2026	25,600	3,404	43	142	253	14.02%
Aug 26, 2026	6,960	892	10	31	57	13.41%
Aug 25, 2026	1,215	153	3	11	15	13.74%
Aug 24, 2026	14,300	1,719	14	72	164	12.62%
Aug 23, 2026	33,600	3,335	25	178	301	10.53%
Aug 16, 2026	4,598	308	5	12	15	7.07%
Aug 13, 2026	2,772	233	3	0	11	8.51%
Aug 12, 2026	2,243	115	2	12	8	5.75%