@spaijiSarah Paiji Yoo

CEO/co-founder @blueland eco things 🌍 and startup life 👩‍💻

card updated Oct 18, 2026 · 13 clips parsed · following 122 · 727,100 likes total

Engagement4.37%normal range

Account summary

@spaiji has 11,300 followers and 126 videos. Across the 13 parsed clips the average is 231,439 views and 9,433 likes. Engagement to views is 4.37%, which is normal range for TikTok. On the newer half of the feed the response is falling (−2.45 pp). Posts roughly 0.1 times a week. An average clip reaches 2048% of the follower count.

Followers

11.3K

+0 in period

Engagement

4.37%

−2.45 pp newer half

Average views

231.4K

median 6.1K

Likes per clip

9.4K

47 comments avg

Shares / saves

628 / 446

0.19% of viewers save

Posting rate

0.1 / wk

reach 2048% of followers

Latest clips

13 collected

Here’s what we’re not seeing — literally. The smaller the plastic, the — @spaiji

1.6K0:57Here’s what we’re not seeing — literally. The smaller the plastic, the bigger the problem.37422

Balancing @Blueland, 2 kids, and compost schedules 💅😘 #nickiminajchall — @spaiji

2.5K0:09Balancing @Blueland, 2 kids, and compost schedules 💅😘 #nickiminajchallenge 91149

Cover story in @The New York Times, Guest Shark at @Harvard, @Blueland — @spaiji

8.2KCover story in @The New York Times, Guest Shark at @Harvard, @Blueland available on @Uber Eats, and major retail launche170437

Full circle moment from pitching on Shark Tank to sitting in the judge — @spaiji

26.1K0:07Full circle moment from pitching on Shark Tank to sitting in the judge’s chair at Harvard Business School 👋🏻🧳 @Blueland 4277419

So this is what it feels like to be on the other side 🦈 @Mr. Wonderful — @spaiji

5.7K0:20So this is what it feels like to be on the other side 🦈 @Mr. Wonderful #sharktank #harvard 100224

Why it took two years to launch @Blueland 🌎 From the very beginning, w — @spaiji

4.5K0:18Why it took two years to launch @Blueland 🌎 From the very beginning, we set out to build a company and products that cou89136

Family field trip to Costco to see @Blueland IRL 🥲 #costco #ceo — @spaiji

5.9K0:18Family field trip to Costco to see @Blueland IRL 🥲 #costco #ceo 177705

#foundertok #ceo #founder #fyp #dupes #inc #copycats #innovation — @spaiji

6.1K#foundertok #ceo #founder #fyp #dupes #inc #copycats #innovation 2301439

Big Plastic could change the world—if only it wanted to. #cocacola #pe — @spaiji

4.1K0:55Big Plastic could change the world—if only it wanted to. #cocacola #pepsico #danone #nestle #altria #plasticpollution 125027

I’m not crying, you’re crying 🫧 #costco #costcofinds — @spaiji

22.7K0:12I’m not crying, you’re crying 🫧 #costco #costcofinds 28392922

I use @Blueland Powder Dish Soap and an old toothbrush ✨ — @spaiji

2.1M0:09I use @Blueland Powder Dish Soap and an old toothbrush ✨33.6K4527.9K4.1K

🚨PODS AND SHEETS ARE PLASTIC!🚨– and @blueland needs YOUR help. Sign th — @spaiji

267.9K2:05🚨PODS AND SHEETS ARE PLASTIC!🚨– and @blueland needs YOUR help. Sign the petition with Plastic Pollution Coalition in my 36.4K31116238

How we prepared to negotiate with @Mr. Wonderful to get a deal for my — @spaiji

553.5K0:58How we prepared to negotiate with @Mr. Wonderful to get a deal for my company @blueland! Have any questions about our ex50.9K781301.4K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 13.6% ER

Sep 23Sep 16Jul 29

Date	Views	Likes	Comments	Shares	Saves	ER
Jul 29, 2025	1,552	37	4	2	2	2.77%
Jul 29, 2025	2,511	91	1	4	9	3.82%
Oct 24, 2024	8,164	170	4	3	7	2.17%
Oct 24, 2024	26,100	427	7	4	19	1.68%
Oct 23, 2024	5,655	100	2	2	4	1.84%
Sep 25, 2024	4,529	89	1	3	6	2.05%
Sep 16, 2024	5,924	177	7	0	5	3.11%
Sep 9, 2024	6,115	230	14	3	9	4.04%
Sep 5, 2024	4,062	125	0	2	7	3.13%
Aug 22, 2024	22,700	283	9	29	22	1.41%
Jan 30, 2024	2,100,000	33,600	452	7,864	4,111	2.00%
Nov 15, 2022	267,900	36,400	31	116	238	13.64%
Sep 23, 2022	553,500	50,900	78	130	1,354	9.23%