@sothebysinstituteSotheby’s Institute

Educating the art world since 1969. 🖼

card updated Oct 6, 2026 · 10 clips parsed · following 8 · 1,100,000 likes total

Engagement8.81%above average

Account summary

@sothebysinstitute has 68,400 followers and 192 videos. Across the 10 parsed clips the average is 5,115 views and 428 likes. Engagement to views is 8.81%, which is above average for TikTok. On the newer half of the feed the response is falling (−1.3 pp). Posts roughly 1.1 times a week. An average clip reaches 7% of the follower count.

Followers

68.4K

+400 in period

Engagement

8.81%

−1.3 pp newer half

Average views

5.1K

median 2.6K

Likes per clip

428

4 comments avg

Shares / saves

18 / 66

1.29% of viewers save

Posting rate

1.1 / wk

reach 7% of followers

Latest clips

10 collected

Take a peek into The Valise from the collection of artist books at Sot — @sothebysinstitute

8651:27Take a peek into The Valise from the collection of artist books at Sotheby’s Institute of Art-New York, courtesy of libr47127

Was Paul Poiret really a fashion failure? From revolutionizing early 2 — @sothebysinstitute

2.9K1:24Was Paul Poiret really a fashion failure? From revolutionizing early 20th-century fashion to reshaping the French mili2724333

Art recommendations from Dr. Morgan Falconer, Faculty for the MA in Co — @sothebysinstitute

12.4K1:26Art recommendations from Dr. Morgan Falconer, Faculty for the MA in Contemporary Art and MA in Historic Art and Design a9111422129

In 1887, journalist Nellie Bly went undercover inside a women’s asylum — @sothebysinstitute

3.1K1:30In 1887, journalist Nellie Bly went undercover inside a women’s asylum on Blackwell’s Island (now named Roosevelt Island35421638

Prada Marfa isn’t a Prada store at all. It’s actually a work of art. L — @sothebysinstitute

2.9K1:15Prada Marfa isn’t a Prada store at all. It’s actually a work of art. Located in the middle of a Texas desert, this s1353425

The Sotheby’s Institute of Art Library has over 20,000 titles onsite, — @sothebysinstitute

1.7K1:24The Sotheby’s Institute of Art Library has over 20,000 titles onsite, including monographs and exhibition catalogues acr1243219

2K1:29Is Paul Poiret the inventor of the luxury brand as we know it today? Sotheby’s Institute of Art Program Director, MA L1342629

Auctions are just one part of a much bigger art world ecosystem. From — @sothebysinstitute

1.2K1:15Auctions are just one part of a much bigger art world ecosystem. From galleries and collectors to patrons, art fairs a893218

What happens when art meets dreams, folklore and science? 🧚🍄 In her 19 — @sothebysinstitute

21.8K1:19What happens when art meets dreams, folklore and science? 🧚🍄 In her 1974 work Dream Mapping, artist Susan Hiller transf2.1K12120343

Meet Edmé-François Gersaint, the visionary 18th-century art dealer who — @sothebysinstitute

2.3K0:54Meet Edmé-François Gersaint, the visionary 18th-century art dealer who transformed the way art was bought, sold and unde1641321

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 11.9% ER

Jul 30Sep 4Oct 2

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 2, 2026	865	47	1	2	7	5.78%
Sep 25, 2026	2,896	272	4	3	33	9.63%
Sep 17, 2026	12,400	911	14	22	129	7.64%
Sep 10, 2026	3,137	354	2	16	38	11.86%
Sep 4, 2026	2,861	135	3	4	25	4.96%
Aug 28, 2026	1,674	124	3	2	19	7.71%
Aug 21, 2026	2,026	134	2	6	29	7.01%
Aug 13, 2026	1,164	89	3	2	18	8.08%
Aug 7, 2026	21,800	2,053	12	120	343	10.02%
Jul 30, 2026	2,327	164	1	3	21	7.22%