@sofiSoFi

The finance company that’s helping people get their money right. NMLS 696891

card updated Oct 14, 2026 · 12 clips parsed · following 208 · 1,900,000 likes total

Engagement0.1%below typical

Account summary

@sofi has 183,200 followers and 795 videos. Across the 12 parsed clips the average is 1,047,572 views and 964 likes. Engagement to views is 0.1%, which is below typical for TikTok. On the newer half of the feed the response is holding steady (+0.04 pp). Posts roughly 0.1 times a week. An average clip reaches 572% of the follower count.

Followers

183.2K

+3.2K in period

Engagement

0.1%

+0.04 pp newer half

Average views

median 3.7K

Likes per clip

964

31 comments avg

Shares / saves

32 / 72

0.01% of viewers save

Posting rate

0.1 / wk

reach 572% of followers

Latest clips

12 collected

Crypto can be transferred across borders in seconds. That's just one r — @sofi

96.7K0:40Crypto can be transferred across borders in seconds. That's just one reason it's changing how people think about financi896516

Inventory is one of the most important metrics for understanding today — @sofi

4.5K0:45Inventory is one of the most important metrics for understanding today’s housing market. 🏡 Tune in to The Important Part751815

At SoFi, we believe crypto is part of the future of financial services — @sofi

463.9K0:16At SoFi, we believe crypto is part of the future of financial services — global, instant, and always on. We're the first3771443350

Jonathan Miller says waiting for mortgage rates to fall could come at — @sofi

3780:43Jonathan Miller says waiting for mortgage rates to fall could come at a cost. 💰 Watch the full episode on Youtube to hea10001

Brian Belski breaks down the three rules for disciplined investing: St — @sofi

3690:29Brian Belski breaks down the three rules for disciplined investing: Stop chasing stocks, pay attention to earnings, and 6201

What do dating and investing have in common? Everyone wants to know wh — @sofi

5710:39What do dating and investing have in common? Everyone wants to know where this is going. Brian Belski explains why marke18004

Follow SoFi on Instagram and comment “PLUS ONE” on our contest post an — @sofi

2.8K0:17Follow SoFi on Instagram and comment “PLUS ONE” on our contest post and you and your plus one could be in the suite for 14044239

Sports are becoming an increasingly valuable asset class, and live med — @sofi

1K0:29Sports are becoming an increasingly valuable asset class, and live media rights are a big reason why. Hear more from Fro37303

When you’re signing contracts like Justin Herbert, you can do whatever — @sofi

1.6M0:22When you’re signing contracts like Justin Herbert, you can do whatever you want after you retire. But his answer for “Wh2.3K5462164

Your best investment strategy starts with knowing yourself. 💡 Our Chie — @sofi

6070:25Your best investment strategy starts with knowing yourself. 💡 Our Chief Market Strategist, Liz Thomas, explains why unde14305

You have the same opportunity—to reset your financial mindset, to set — @sofi

1.7M0:50You have the same opportunity—to reset your financial mindset, to set new goals and go bigger with your ambitions. And S5.7K5076211

Pro basketball player, @cameron_brink, knows every woman deserves a ch — @sofi

8.7M1:00Pro basketball player, @cameron_brink, knows every woman deserves a chance at financial independence. That’s why we’re p2.8K43178399

Engagement per clip

12 parsed clips · newest on the right · click a bar to open the clip peak: 7.4% ER

Oct 15Aug 21Aug 31

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 31, 2026	96,700	89	6	5	16	0.10%
Aug 28, 2026	4,532	75	18	1	5	2.07%
Aug 26, 2026	463,900	377	144	33	50	0.12%
Aug 26, 2026	378	10	0	0	1	2.65%
Aug 24, 2026	369	6	2	0	1	2.17%
Aug 21, 2026	571	18	0	0	4	3.15%
Aug 20, 2026	2,791	140	44	23	9	7.42%
Aug 12, 2026	1,011	37	3	0	3	3.96%
Aug 11, 2026	1,600,000	2,251	54	62	164	0.15%
Aug 7, 2026	607	14	3	0	5	2.80%
Oct 22, 2024	1,700,000	5,733	50	76	211	0.34%
Oct 15, 2024	8,700,000	2,823	43	178	399	0.03%