The hardest part is not getting your team to make content. It is getting them to actually want to. I never tell them just get a TikTok out. I sell them on the reason first. If you can sell one to one you already have the hardest skill. But learning how to sell through short form content is not one to one anymore. It is one to a thousand. That leverage is available to you for the rest of your life. A job interview, a home loan, a date, all of it. You have to make them feel it in their gut. The world is changing whether they like it or not. They can either sit there feeling sorry for themselves or grab the biggest leverage they will ever have.
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