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@shannonmckinstrie — TikTok avatar

@shannonmckinstrieShannon McKinstrie

Come for the content tips, stay for real life Marketing, motherhood & behind the scenes of it all 🫶 430k on Instagram 🎙 Host of Good Content | 📍 NC

card updated Oct 22, 2026 · 51 clips parsed · following 1,343 · 4,200,000 likes total

Open on TikTok ↗
Engagement5.71%normal range

Account summary

@shannonmckinstrie has 54,800 followers and 1,850 videos. Across the 51 parsed clips the average is 107,537 views and 5,917 likes. Engagement to views is 5.71%, which is normal range for TikTok. On the newer half of the feed the response is rising (+2.11 pp). Posts roughly 1.3 times a week. An average clip reaches 196% of the follower count.

Followers
54.8K
+6.4K in period
Engagement
5.71%
+2.11 pp newer half
Average views
107.5K
median 1.6K
Likes per clip
5.9K
53 comments avg
Shares / saves
168 / 236
0.22% of viewers save
Posting rate
1.3 / wk
reach 196% of followers

Latest clips

51 collected
Because it’s not 2020 anymore 😬 HOOKS BELOW ⤵️ THIS is what’s working — @shannonmckinstrie9481:00Because it’s not 2020 anymore 😬 HOOKS BELOW ⤵️ THIS is what’s working right NOW (and into 2027, too). Using “I” and “My7211763Consider your next post covered 🙌 This one turns your tips, opinions, — @shannonmckinstrie8910:26Consider your next post covered 🙌 This one turns your tips, opinions, or recommendations into a list people want to kee484542Consider me SHOOK 🤯 Here’s a quick Canva Tutorial on how to use its AI — @shannonmckinstrie4.2K0:26Consider me SHOOK 🤯 Here’s a quick Canva Tutorial on how to use its AI tool to turn your words into a fully designed car2561953243Getting disgustingly good at content starts with letting yourself soun — @shannonmckinstrie5KGetting disgustingly good at content starts with letting yourself sound like YOU. Then you start noticing things. What m3622444341Because it’s not just selling pizza. It’s selling one less decision 🍕🙌 — @shannonmckinstrie9840:54Because it’s not just selling pizza. It’s selling one less decision 🍕🙌 #contentcoach #contentstrategy #socialmediastrate686010first in my bloodline to make 6-figures a month from the ideas in my h — @shannonmckinstrie9670:06first in my bloodline to make 6-figures a month from the ideas in my head btw.40719I think I got mom points for this — @shannonmckinstrie7550:13I think I got mom points for this 42701we were born with zero chill — @shannonmckinstrie8070:22we were born with zero chill 551211Save this for the next time you have no idea what to post and grab the — @shannonmckinstrie1.4K0:06Save this for the next time you have no idea what to post and grab the hooks below! And one of my clients recently hit 1742350kinda chic to support your friends even if you don’t understand their — @shannonmckinstrie4180:04kinda chic to support your friends even if you don’t understand their business 🫶401135carousel posts are having a HUGE moment so I rounded up some viral one — @shannonmckinstrie163carousel posts are having a HUGE moment so I rounded up some viral ones for you so you can use these hook formulas to bl1003a hotel bed hates to see me comin… — @shannonmckinstrie1.3K0:05a hotel bed hates to see me comin… 71826who wants some neighborhood tea 🫖 it gets better, just wait… — @shannonmckinstrie9.4K6:26who wants some neighborhood tea 🫖 it gets better, just wait… 153261414Ep 6: Content Playdate 🥳 Lets film a car chat video with the back came — @shannonmckinstrie7.8K1:21Ep 6: Content Playdate 🥳 Lets film a car chat video with the back camera! 9596178494Finally!! Huge update 🫶 — @shannonmckinstrie2K0:43Finally!! Huge update 🫶695726WHEW the mental load @parsley & prosecco takes off my brain every week — @shannonmckinstrie5.1K2:29WHEW the mental load @parsley & prosecco takes off my brain every week 🥹 she also had an AMAZING Substack with all her r135747Hooks to help you out below 👇 The creators grabbing attention right no — @shannonmckinstrie5.4K0:19Hooks to help you out below 👇 The creators grabbing attention right now aren’t trying to appeal to everyone…they’re maki150912105Like…excuse me? — @shannonmckinstrie1.8K0:06Like…excuse me? 110831if you aren’t having fun creating, you’re doing it wrong…so this is yo — @shannonmckinstrie1.2Kif you aren’t having fun creating, you’re doing it wrong…so this is your sign to steal my content rut itinerary from yes362015oh I haven’t forgotten. — @shannonmckinstrie1.2K0:06oh I haven’t forgotten.35100my advice? JUST START!!! After over a decade of owning a business I ca — @shannonmckinstrie1.1K2:02my advice? JUST START!!! After over a decade of owning a business I can promise you you don’t need to have ANYTHING figu9817521don’t miss the end because this “not a real job” has helped me build a — @shannonmckinstrie6820:57don’t miss the end because this “not a real job” has helped me build a 7-figure business, grow a community of more than 45415Ep 5: Your Content Playdate 🎨📱 This week we’re creating a talk to came — @shannonmckinstrie1.5K1:33Ep 5: Your Content Playdate 🎨📱 This week we’re creating a talk to camera video together! And of course if you’re not sev12310567Steal my b-roll shot list 🙌 And save this for the next time you're out — @shannonmckinstrie26.2K0:17Steal my b-roll shot list 🙌 And save this for the next time you're out to eat 🍽️ #contenttips #contentcreators2.6K462271.4KRandom take but can we normalize not making people feel guilty when th — @shannonmckinstrie1.3K1:07Random take but can we normalize not making people feel guilty when they’re in your city and don’t reach out? A friend w21201This hook never disappoints. Now go hit post, friend! #contentideas #c — @shannonmckinstrie4.3K0:35This hook never disappoints. Now go hit post, friend! #contentideas #contenttips 2272525194meanwhile we’re having a great time jamming to Encore. If you aren’t v — @shannonmckinstrie1.1K0:30meanwhile we’re having a great time jamming to Encore. If you aren’t vibing with it, that’s fine! love yall anyway but c49001color me patient zero. — @shannonmckinstrie6.5K0:20color me patient zero.1491537@Cheese Gal - Cortney LaCorte you have completely knocked it out of th — @shannonmckinstrie6020:16@Cheese Gal - Cortney LaCorte you have completely knocked it out of the park. The stories, the recipes, the photos. PERF8000yes that’s my husband laughing at me and even he shares in my daughter — @shannonmckinstrie8990:11yes that’s my husband laughing at me and even he shares in my daughter and I’s joy of Taylor’s new song. love him so.56812It’s not clocking to yall and it’s so funnyyyy. Cleveland on repeat ov — @shannonmckinstrie1.6K0:10It’s not clocking to yall and it’s so funnyyyy. Cleveland on repeat over here.951010This one is so simple and SO effective. Hit record and get your post u — @shannonmckinstrie1.4K0:23This one is so simple and SO effective. Hit record and get your post up, friend!!734749GAH I LOVE HER SM — @shannonmckinstrie21.1K0:15GAH I LOVE HER SM54432920happily married but dang it feels good to belt this out 😂 — @shannonmckinstrie9440:20happily married but dang it feels good to belt this out 😂 63200memories were made and dance parties at midnight were had tonight. we — @shannonmckinstrie6220:51memories were made and dance parties at midnight were had tonight. we love you @Taylor Swift 🫶40201My favorite on-screen hook styles for talk-to-camera Reels because the — @shannonmckinstrie2.3K0:59My favorite on-screen hook styles for talk-to-camera Reels because they WORK 💪 Because you can have an incredible verbal1922021160The most powerful thing you can post today isn’t information…it’s a pe — @shannonmckinstrie3.3K0:21The most powerful thing you can post today isn’t information…it’s a personal perspective that changes how someone sees s2593211184I’ll sing @parsley & prosecco’s praises all day every day. This week’s — @shannonmckinstrie1.3K1:13I’ll sing @parsley & prosecco’s praises all day every day. This week’s menu was chicken tortilla soup, this bomb salad, 731012two bikes, two towels, zero parental duties 🫶🐚🌊 happy end of summer, f — @shannonmckinstrie9400:26two bikes, two towels, zero parental duties 🫶🐚🌊 happy end of summer, friends! #outerbanksnc 701765Episode 3 🫶 Welcome back to Your Content Playdate! I’m at the beach, s — @shannonmckinstrie2.3K1:21Episode 3 🫶 Welcome back to Your Content Playdate! I’m at the beach, so let’s turn one thought into content.17610869this is your sign to get together with your Instagram besties ❤️🏆 alwa — @shannonmckinstrie1.2K0:56this is your sign to get together with your Instagram besties ❤️🏆 always the BEST time at The Reelies 34310IYKYK 😂🫠 — @shannonmckinstrie3.7K0:06IYKYK 😂🫠117910nonchalant final boss. — @shannonmckinstrie6.3K0:05nonchalant final boss. 1731873lock in @Mallary Kohlmeyer — @shannonmckinstrie2.7K0:05lock in @Mallary Kohlmeyer 612101I’m baaaaack ❤️ about to show why people used to call me Atlanta Shann — @shannonmckinstrie7.5K0:09I’m baaaaack ❤️ about to show why people used to call me Atlanta Shannon 😂38635912feels so good to be back in Atlanta. and let me tell yall…2004-2008 wa — @shannonmckinstrie10.4K4:26feels so good to be back in Atlanta. and let me tell yall…2004-2008 was a TIME. #atlantageorgia #atlantaga #millennials 9802487866I love RDU dowwwwwn. #rduairport #raleighdurham — @shannonmckinstrie43.9K0:07I love RDU dowwwwwn. #rduairport #raleighdurham 7.1K193227157no because I live for an early flight and an airport bar 🥂 — @shannonmckinstrie1.9K0:04no because I live for an early flight and an airport bar 🥂 431125Ep. 1: Your Content Playdate 🎉 And before you say, “But Shannon, that’ — @shannonmckinstrie85.9K1:06Ep. 1: Your Content Playdate 🎉 And before you say, “But Shannon, that’s only five shots…” For each of these shots, do 3-5.2K3747103.9KBack in the 1970s, my grandparents bought 2 lots on Mile Post 7 in Kil — @shannonmckinstrie89.4K3:47Back in the 1970s, my grandparents bought 2 lots on Mile Post 7 in Kill Devil Hills, NC 🌾 Back when the Outer Banks was 4.4K15559222The look she gave the camera after I told her to sprinkle them on 🤣 #c — @shannonmckinstrie5.1M0:30The look she gave the camera after I told her to sprinkle them on 🤣 #cakedecorating #birthdaygirl #bdaycake #girlmomlife275.6K1.1K6.9K4K

Engagement per clip

40 parsed clips · newest on the right · click a bar to open the clip peak: 14.0% ER
Sep 16Oct 1Oct 29

Profile completeness

5/6

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