@shannonmckinstrieShannon McKinstrie

Come for the content tips, stay for real life Marketing, motherhood & behind the scenes of it all 🫶 400k on Instagram 🎙 Host of Good Content | 📍 NC

card updated Sep 20, 2026 · 13 clips parsed · following 1,311 · 4,200,000 likes total

Open on TikTok ↗

Engagement5.74%normal range

Account summary

@shannonmckinstrie has 48,900 followers and 1,816 videos. Across the 13 parsed clips the average is 408,246 views and 22,640 likes. Engagement to views is 5.74%, which is normal range for TikTok. On the newer half of the feed the response is falling (−1.54 pp). Posts roughly 0.4 times a week. An average clip reaches 835% of the follower count.

Followers

48.9K

+500 in period

Engagement

5.74%

−1.54 pp newer half

Average views

408.2K

median 6.3K

Likes per clip

22.6K

170 comments avg

Shares / saves

615 / 653

0.16% of viewers save

Posting rate

0.4 / wk

reach 835% of followers

Latest clips

13 collected

two bikes, two towels, zero parental duties 🫶🐚🌊 happy end of summer, f — @shannonmckinstrie

9400:26two bikes, two towels, zero parental duties 🫶🐚🌊 happy end of summer, friends! #outerbanksnc 701765

Episode 3 🫶 Welcome back to Your Content Playdate! I’m at the beach, s — @shannonmckinstrie

2.3K1:21Episode 3 🫶 Welcome back to Your Content Playdate! I’m at the beach, so let’s turn one thought into content.17610869

this is your sign to get together with your Instagram besties ❤️🏆 alwa — @shannonmckinstrie

1.2K0:56this is your sign to get together with your Instagram besties ❤️🏆 always the BEST time at The Reelies 34310

3.7K0:06IYKYK 😂🫠117910

nonchalant final boss. — @shannonmckinstrie

6.3K0:05nonchalant final boss. 1731873

lock in @Mallary Kohlmeyer — @shannonmckinstrie

2.7K0:05lock in @Mallary Kohlmeyer 612101

I’m baaaaack ❤️ about to show why people used to call me Atlanta Shann — @shannonmckinstrie

7.5K0:09I’m baaaaack ❤️ about to show why people used to call me Atlanta Shannon 😂38635912

feels so good to be back in Atlanta. and let me tell yall…2004-2008 wa — @shannonmckinstrie

10.4K4:26feels so good to be back in Atlanta. and let me tell yall…2004-2008 was a TIME. #atlantageorgia #atlantaga #millennials 9802487866

I love RDU dowwwwwn. #rduairport #raleighdurham — @shannonmckinstrie

43.9K0:07I love RDU dowwwwwn. #rduairport #raleighdurham 7.1K193227157

no because I live for an early flight and an airport bar 🥂 — @shannonmckinstrie

1.9K0:04no because I live for an early flight and an airport bar 🥂 431125

Ep. 1: Your Content Playdate 🎉 And before you say, “But Shannon, that’ — @shannonmckinstrie

39.6K1:06Ep. 1: Your Content Playdate 🎉 And before you say, “But Shannon, that’s only five shots…” For each of these shots, do 3-5.2K3747103.9K

Back in the 1970s, my grandparents bought 2 lots on Mile Post 7 in Kil — @shannonmckinstrie

86.7K3:47Back in the 1970s, my grandparents bought 2 lots on Mile Post 7 in Kill Devil Hills, NC 🌾 Back when the Outer Banks was 4.4K15559222

The look she gave the camera after I told her to sprinkle them on 🤣 #c — @shannonmckinstrie

5.1M0:30The look she gave the camera after I told her to sprinkle them on 🤣 #cakedecorating #birthdaygirl #bdaycake #girlmomlife275.6K1.1K6.9K4K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 17.2% ER

Jan 17Sep 13Sep 17

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 17, 2026	940	70	17	6	5	9.89%
Sep 16, 2026	2,253	176	10	8	69	8.61%
Sep 16, 2026	1,243	34	3	1	0	3.06%
Sep 15, 2026	3,710	117	9	1	0	3.42%
Sep 15, 2026	6,331	173	18	7	3	3.13%
Sep 13, 2026	2,736	61	2	10	1	2.67%
Sep 13, 2026	7,481	386	35	9	12	5.75%
Sep 13, 2026	10,400	980	248	78	66	12.56%
Sep 13, 2026	43,900	7,136	193	227	157	17.21%
Sep 13, 2026	1,902	43	11	2	5	2.94%
Sep 2, 2026	39,600	5,168	374	710	3,927	15.79%
Jun 18, 2026	86,700	4,381	155	59	222	5.30%
Jan 17, 2026	5,100,000	275,600	1,137	6,878	4,026	5.56%