@sauceFeb 23, 2026 · Work It - Soulwax Remix
After 8+ years of our original design, today we unveil a new look for TRUFF — a more expressive front panel that puts our flavor story front and center. Now featuring ingredient imagery, descriptive flavor notes and truffle and heat meters, to show what’s inside before it ever hits the plate. Our all-black, iconic truffle-shaped caps signify the inclusion of rare black truffle, while our white truffle caps signify the inclusion of the ultra luxe white truffle. Same obsession, sharper expression. TRUFF is the ultimate culinary flex that makes every meal craveable. Rolling out nationwide over the coming months.
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