
Inside this plant is a solution that could replace the duck down and plastic in our clothes. That’s because, inside each one of these corn-dog looking things, is around 200,000 seed clusters, that expand to about 300 times their dried size. This plant is called typha, or cattail if you're in the US, and a UK company called Ponda has found a way to turn it into a cruelty-free insulation called BioPuff. Most clothing insulation comes from ducks and geese, often plucked from live birds, and synthetic options like polyester shed hundreds of thousands of microplastic fibres every time you wash them, ending up in our rivers and oceans. But by switching to typha, we don't just avoid those problems, we actively rebuild one of the most important ecosystems on Earth as it grows! Typha grows on wetlands, which store more carbon than all the world's forests combined, but huge areas of them have been drained and damaged. So Ponda partner with farmers to bring these wetlands back to life by growing typha on them. And they're already working with brands like Stella McCartney. With more support for initiatives like this, the clothes keeping us warm could be helping to heal the planet too! #goodnews #wetlands #tiktokforgood
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