@rorysutherlandclipsRory Sutherland

Vice Chairman at Ogilvy UK Author of Alchemy Learn about marketing with Rory ⬇️

card updated Nov 1, 2026 · 10 clips parsed · following 17 · 2,600,000 likes total

Engagement4.62%normal range

Account summary

@rorysutherlandclips has 273,900 followers and 207 videos. Across the 10 parsed clips the average is 35,518 views and 1,550 likes. Engagement to views is 4.62%, which is normal range for TikTok. On the newer half of the feed the response is rising (+2.26 pp). Posts roughly 1.1 times a week. An average clip reaches 13% of the follower count.

Followers

273.9K

+2.1K in period

Engagement

4.62%

+2.26 pp newer half

Average views

35.5K

median 17.6K

Likes per clip

1.6K

22 comments avg

Shares / saves

70 / 164

0.46% of viewers save

Posting rate

1.1 / wk

reach 13% of followers

Latest clips

10 collected

We think of ourselves as fast typists. Being a fast typist is like bei — @rorysutherlandclips

27.5K1:04We think of ourselves as fast typists. Being a fast typist is like being the world champion at doggy paddle. 📍Nudgestoc1.5K2854152

Sometimes it's better to be different than it is to be better. Find ou — @rorysutherlandclips

35.7K1:42Sometimes it's better to be different than it is to be better. Find out what someone else is doing badly and double dow2K15115233

I've given talks in some unusual places over the years, but discussing — @rorysutherlandclips

1.7KI've given talks in some unusual places over the years, but discussing irrational human behaviour in a room full of extr33112

The most important invention in the history of humanity, in terms of t — @rorysutherlandclips

165K1:29The most important invention in the history of humanity, in terms of transport, was probably the bicycle. Walking 20 mi8.6K98357836

I met my AI twin on BloomLoop. Somewhat bizarrely, it opened with “wel — @rorysutherlandclips

16.9K0:55I met my AI twin on BloomLoop. Somewhat bizarrely, it opened with “welcome back”. Talk to my double: http://bloomloop.io376113598

What starts as an option becomes an obligation. Finance people realise — @rorysutherlandclips

72K0:57What starts as an option becomes an obligation. Finance people realised they could force everyone onto self-checkout an2.1K2993157

Nudgestock lands next week ✈️ In the meantime, we’ve got a question. H — @rorysutherlandclips

4.5K1:24Nudgestock lands next week ✈️ In the meantime, we’ve got a question. How do you gain trust from people at 40,000 ft?! 74248

SYDNEY/MELBOURNE ANNOUNCEMENT: I’m delighted to announce that I’m comi — @rorysutherlandclips

18.3K1:58SYDNEY/MELBOURNE ANNOUNCEMENT: I’m delighted to announce that I’m coming back to Sydney in March and also Melbourne, to 566192177

People become absolutely fixated on the negative. Take electric cars, — @rorysutherlandclips

8.5K0:36People become absolutely fixated on the negative. Take electric cars, the trade-off is range and charging time. On nearl26213726

Marketing and innovation are handmaidens. Any innovation requires peop — @rorysutherlandclips

5K3:07Marketing and innovation are handmaidens. Any innovation requires people to do two things they really don't like doing,15251352

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 5.8% ER

Aug 26Oct 21Oct 30

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 30, 2026	27,500	1,454	28	54	152	5.59%
Oct 29, 2026	35,700	1,953	15	115	233	5.83%
Oct 28, 2026	1,690	33	1	1	2	2.07%
Oct 22, 2026	165,000	8,578	98	357	836	5.47%
Oct 21, 2026	16,900	376	11	35	98	2.50%
Oct 3, 2026	72,000	2,051	29	93	157	3.02%
Sep 13, 2026	4,499	74	2	4	8	1.78%
Sep 7, 2026	18,300	566	19	21	77	3.31%
Aug 31, 2026	8,545	262	13	7	26	3.30%
Aug 26, 2026	5,046	152	5	13	52	3.37%