@profemilyosterEmily Oster

👩🏻‍💻Founder of ParentData 📚NYT Best-Selling Author 📈Data-driven content

card updated Oct 19, 2026 · 13 clips parsed · following 46 · 150,600 likes total

Engagement4.43%normal range

Account summary

@profemilyoster has 34,400 followers and 156 videos. Across the 13 parsed clips the average is 117,285 views and 3,529 likes. Engagement to views is 4.43%, which is normal range for TikTok. On the newer half of the feed the response is falling (−1.82 pp). Posts roughly 0.1 times a week. An average clip reaches 341% of the follower count.

Followers

34.4K

+200 in period

Engagement

4.43%

−1.82 pp newer half

Average views

117.3K

median 12.7K

Likes per clip

3.5K

99 comments avg

Shares / saves

1.6K / 874

0.74% of viewers save

Posting rate

0.1 / wk

reach 341% of followers

Latest clips

13 collected

You may have heard of the phrase "hurried child syndrome." Some people — @profemilyoster

8.7K1:07You may have heard of the phrase "hurried child syndrome." Some people think it’s about rushing your kid out the door, b356114718

I talk a lot about what you shouldn’t worry about – but one thing you — @profemilyoster

3.4K1:41I talk a lot about what you shouldn’t worry about – but one thing you shouldn’t ignore is drowning. Every week in the US80398

If you've felt confused by all the conflicting parenting advice out th — @profemilyoster

5.8K0:57If you've felt confused by all the conflicting parenting advice out there, you're not alone. No time-outs. Don't be too 981235

Heading to a July 4th cookout? You can absolutely have a drink if you — @profemilyoster

19.9K0:56Heading to a July 4th cookout? You can absolutely have a drink if you want to—even if you're breastfeeding. The research3691011087

There have been two botulism outbreaks linked to infant formula in the — @profemilyoster

6.8K1:44There have been two botulism outbreaks linked to infant formula in the past year, and many parents are asking whether th624105

White noise can help babies sleep, and it’s safe to use despite some c — @profemilyoster

7.1K0:50White noise can help babies sleep, and it’s safe to use despite some common concerns. The key is keeping the volume at a15433267

We all hate wasting breastmilk—pouring out a half-finished bottle can — @profemilyoster

260.9K1:00We all hate wasting breastmilk—pouring out a half-finished bottle can feel painful. The good news: new data suggest it m12.6K2759.3K2.6K

GLP-1s are everywhere, and so are the questions: Can they help you con — @profemilyoster

12.7K1:42GLP-1s are everywhere, and so are the questions: Can they help you conceive? When should you stop before pregnancy? What24055255

If you co-sleep with your baby, you should know two things can be true — @profemilyoster

15.8K1:28If you co-sleep with your baby, you should know two things can be true at once: bed-sharing does increase SIDS risk, and24684236

Replying to @Apple User994582776 COVID generally poses a much lower ri — @profemilyoster

4.5K0:59Replying to @Apple User994582776 COVID generally poses a much lower risk to children than to adults, so an annual booste40410

The alcohol level in your milk reflects the alcohol level in your bloo — @profemilyoster

548.4K1:00The alcohol level in your milk reflects the alcohol level in your bloodstream. The amount of alcohol passing through you19.8K3528K6.3K

The list of what not to do while pregnant feels longer than a CVS rece — @profemilyoster

87.9K0:48The list of what not to do while pregnant feels longer than a CVS receipt. At ParentData, we want to empower you to make1.4K2383140

Ever wondered if you can safely use leftover baby formula? 🍼 The CDC s — @profemilyoster

542.8K1:27Ever wondered if you can safely use leftover baby formula? 🍼 The CDC says to throw out unused formula immediately becaus10.4K5832.6K2.1K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 8.5% ER

Jan 29Jun 22Aug 14

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 14, 2026	8,689	356	11	47	18	4.76%
Jul 31, 2026	3,421	80	3	9	8	2.69%
Jul 6, 2026	5,809	98	1	23	5	2.10%
Jul 3, 2026	19,900	369	10	110	87	2.46%
Jun 29, 2026	6,789	62	4	10	5	1.12%
Jun 26, 2026	7,080	154	3	32	67	2.67%
Jun 22, 2026	260,900	12,600	275	9,339	2,595	8.51%
Jun 5, 2026	12,700	240	5	52	55	2.34%
May 29, 2026	15,800	246	8	42	36	1.87%
May 27, 2026	4,523	40	4	1	0	0.99%
Nov 25, 2024	548,400	19,800	352	8,034	6,264	5.14%
May 25, 2024	87,900	1,438	23	83	140	1.76%
Jan 29, 2024	542,800	10,400	583	2,582	2,079	2.50%