@prettycriticalprettycritical

Smart Money. Honest Beauty. Cultural Commentary. tamika | nyc | business b*tch tamika@prettycritical.com

card updated Oct 2, 2026 · 10 clips parsed · following 703 · 6,800,000 likes total

Engagement12.56%above average

Account summary

@prettycritical has 74,000 followers and 1,788 videos. Across the 10 parsed clips the average is 21,501 views and 2,549 likes. Engagement to views is 12.56%, which is above average for TikTok. On the newer half of the feed the response is rising (+7.72 pp). Posts roughly 0.9 times a week. An average clip reaches 29% of the follower count.

Followers

74K

+0 in period

Engagement

12.56%

+7.72 pp newer half

Average views

21.5K

median 9.2K

Likes per clip

2.5K

125 comments avg

Shares / saves

25 / 138

0.64% of viewers save

Posting rate

0.9 / wk

reach 29% of followers

Latest clips

10 collected

if you’re about your money just get the iced coffee later lol. but if — @prettycritical

58K2:10if you’re about your money just get the iced coffee later lol. but if it’s a staunch belief, go for it! #career #careera7.2K43266197

You’re losing money for no reason! I’ve got 5 other ways brands exploi — @prettycritical

4.2K0:50You’re losing money for no reason! I’ve got 5 other ways brands exploit psychology to get you to shop on my latest YT vi40210621

things aren’t worth more just because they’re yours! #goingshopping #f — @prettycritical

3.7K1:25things aren’t worth more just because they’re yours! #goingshopping #fashion #beauty #marketingtricks #overspending 43315015

let that woman (and my fyp) rest in PEACE! #fashion #style #personalst — @prettycritical

23.5K1:38let that woman (and my fyp) rest in PEACE! #fashion #style #personalstyle #janebirkin #brainrot 2.7K39383

don’t give the voice note guy too much (or any!) credit #voicenote #co — @prettycritical

60.1K1:28don’t give the voice note guy too much (or any!) credit #voicenote #consent #plannedparenthood #feminism 10.3K557119807

before y’all START, i give taylor swift full permission to talk shit w — @prettycritical

43.7K1:16before y’all START, i give taylor swift full permission to talk shit when i get married. she can even write a song idc #3.6K16348140

my hair stylist did her BIG one with these zoe kravitz braids #braids — @prettycritical

1.9K0:07my hair stylist did her BIG one with these zoe kravitz braids #braids #zoekravitzbraids #blackhair #nycbraider #summerbr143303

the wavytalk blow dryer and comb attachment are so cute but cute’s not — @prettycritical

14.2K1:19the wavytalk blow dryer and comb attachment are so cute but cute’s not enough! it needs an overhaul. #wavytalk #blowdrye19817428

NEVER too good for an old school bonnet but i wanted to upgrade #hair — @prettycritical

1.7K1:16NEVER too good for an old school bonnet but i wanted to upgrade #hair #blackhair #blackhairtiktok #bonnet #beauty @Bliss69105

if you’ve ever procrastinated on your finances or cleaning, try this o — @prettycritical

4K1:07if you’ve ever procrastinated on your finances or cleaning, try this out! seems very simple (& it is!), but it’s had a h48615884

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 18.3% ER

Jul 4Jul 10Sep 20

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 20, 2026	58,000	7,222	432	66	197	13.31%
Jul 26, 2026	4,169	402	10	6	21	10.03%
Jul 24, 2026	3,727	433	15	0	15	12.02%
Jul 10, 2026	23,500	2,685	39	3	83	11.60%
Jul 10, 2026	60,100	10,300	557	119	807	18.26%
Jul 9, 2026	43,700	3,552	163	48	140	8.61%
Jul 9, 2026	1,898	143	3	0	3	7.69%
Jul 8, 2026	14,200	198	17	4	28	1.54%
Jul 6, 2026	1,709	69	1	0	5	4.10%
Jul 4, 2026	4,004	486	15	8	84	12.71%