@peterreitanoPeter Reitano

Cartographer of culture 🏴‍☠️ Marketing and brand Insights. Mildly obsessed with watches ⏱️ Partner @Academy - Modern Ad Agency

card updated Sep 24, 2026 · 13 clips parsed · following 37 · 422,900 likes total

Open on TikTok ↗

Engagement7.82%normal range

Account summary

@peterreitano has 11,500 followers and 164 videos. Across the 13 parsed clips the average is 216,808 views and 16,444 likes. Engagement to views is 7.82%, which is normal range for TikTok. On the newer half of the feed the response is falling (−2.23 pp). Posts roughly 0.8 times a week. An average clip reaches 1885% of the follower count.

Followers

11.5K

+1.4K in period

Engagement

7.82%

−2.23 pp newer half

Average views

216.8K

median 5.6K

Likes per clip

16.4K

115 comments avg

Shares / saves

398 / 3.2K

1.48% of viewers save

Posting rate

0.8 / wk

reach 1885% of followers

Latest clips

13 collected

The 90s had the luxury of being existentially bored. Fight Club, Ameri — @peterreitano

1.3K2:45The 90s had the luxury of being existentially bored. Fight Club, American Beauty, Office Space, The Matrix... so many of961626

One of the world’s biggest athletes just left Nike. After nearly 20 ye — @peterreitano

3.5K2:39One of the world’s biggest athletes just left Nike. After nearly 20 years with the brand, Kylian Mbappé is joining On...14731410

Turns out the Sydney Sweeney ad worked. Maybe the more interesting que — @peterreitano

1K2:58Turns out the Sydney Sweeney ad worked. Maybe the more interesting question was never what it said about women... but wh28011

For years, watches just kept getting bigger. Now 36mm is back. 35mm. E — @peterreitano

5.5K2:59For years, watches just kept getting bigger. Now 36mm is back. 35mm. Even 34mm. Vintage proportions, dress watches, tiny373243139

I joined Soho House about 10 years ago and, for a while, felt extremel — @peterreitano

7.8K2:48I joined Soho House about 10 years ago and, for a while, felt extremely cool about it. At some point it started to feel 308312040

Sydney Sweeney has become a culture-war lightning rod, and brands have — @peterreitano

1.1K2:55Sydney Sweeney has become a culture-war lightning rod, and brands have figured out how valuable that is. Novig made an a46313

The funniest thing about a super clone isn’t whether anyone can tell t — @peterreitano

26.4K2:40The funniest thing about a super clone isn’t whether anyone can tell the watch is fake. It’s what happens when they can’1.5K6096235

Are you rich enough to fly business class and not post about it? The f — @peterreitano

47K2:40Are you rich enough to fly business class and not post about it? The first time: lounge, champagne, boarding pass, lie-f4.1K145633821

Beware the iPad. The moment your HVAC guy pulls one out, you’re no lon — @peterreitano

2.1K2:50Beware the iPad. The moment your HVAC guy pulls one out, you’re no longer dealing with an HVAC company. You’re dealing w946320

The internet promised us infinite choice. Every culture. Every aesthet — @peterreitano

5.6K2:12The internet promised us infinite choice. Every culture. Every aesthetic. Every idea ever created, available instantly. 390121071

1.7M2:59Are You Buying The Shoe Or The Brand? Part 2. Part 1 started far more arguments than I expected, so naturally I had to d137K5572.4K30.9K

The greatest football song ever written is about losing. Not winning. — @peterreitano

582.4K2:23The greatest football song ever written is about losing. Not winning. And that's exactly why it has survived for 30 year38.1K864762.4K

434.8K2:56Are you buying the watch or the brand? Rolex, AP, Omega, Hublot, Patek, Tudor, Seiko, Richard Mille, Cartier, and Apple.31.6K5611.4K7.2K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 10.5% ER

May 29Sep 17Sep 24

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 24, 2026	1,289	96	1	6	26	7.99%
Sep 23, 2026	3,538	147	3	14	10	4.64%
Sep 22, 2026	1,009	28	0	1	1	2.87%
Sep 21, 2026	5,462	373	24	31	39	7.84%
Sep 20, 2026	7,799	308	31	20	40	4.60%
Sep 18, 2026	1,100	46	3	1	3	4.55%
Sep 17, 2026	26,400	1,454	60	96	235	6.10%
Sep 16, 2026	47,000	4,137	145	633	821	10.46%
Sep 15, 2026	2,083	94	6	3	20	4.94%
Sep 14, 2026	5,620	390	12	10	71	7.33%
Jun 29, 2026	1,700,000	137,000	557	2,448	30,877	8.24%
Jun 25, 2026	582,400	38,100	86	476	2,394	6.64%
May 29, 2026	434,800	31,600	561	1,440	7,203	7.73%