@p23africaP23 Africa - Business Growth

Helping Established African Businesses Expand Into New Markets & Grow Revenue.

card updated Oct 18, 2026 · 13 clips parsed · following 0 · 123,500 likes total

Engagement6.15%normal range

Account summary

@p23africa has 13,900 followers and 225 videos. Across the 13 parsed clips the average is 30,665 views and 1,506 likes. Engagement to views is 6.15%, which is normal range for TikTok. On the newer half of the feed the response is rising (+2.19 pp). Posts roughly 0.2 times a week. An average clip reaches 221% of the follower count.

Followers

13.9K

+500 in period

Engagement

6.15%

+2.19 pp newer half

Average views

30.7K

median 5.8K

Likes per clip

1.5K

289 comments avg

Shares / saves

90 / 246

0.8% of viewers save

Posting rate

0.2 / wk

reach 221% of followers

Latest clips

13 collected

5.8K2:01360203048

Sometimes, the fastest-growing businesses are the most fragile. — @p23africa

7.2K2:09Sometimes, the fastest-growing businesses are the most fragile.533472267

Was Moove’s partnership with uber worth it? — @p23africa

3.1K2:02Was Moove’s partnership with uber worth it? 275201128

8 days. 4 million users. $500K raised. Shalom Rayhamen is showing us w — @p23africa

1.5K8 days. 4 million users. $500K raised. Shalom Rayhamen is showing us what happens when a bold idea meets execution. From610210

Nothing kills a fintech faster than fraudulent internal activity. — @p23africa

2K2:05Nothing kills a fintech faster than fraudulent internal activity. 1818224

When $2M of customer funds go missing. — @p23africa

7.2K2:03When $2M of customer funds go missing. 586222059

Sometimes, saving your business means changing direction. Pivoting doe — @p23africa

1.8K1:54Sometimes, saving your business means changing direction. Pivoting doesn’t mean you’ve failed, it means you’re paying at1655639

The “boring” businesses are often where the real money is being made i — @p23africa

3K1:57The “boring” businesses are often where the real money is being made in Africa. Not the flashy startups. Not whatever’s 3694777

Building trust in a low trust market. — @p23africa

1.7K1:12Building trust in a low trust market. 21491091

Do subscription models work in Africa? — @p23africa

8.1K1:57Do subscription models work in Africa? 7744957190

There are 9 unicorns in Africa and this is how long it took for each o — @p23africa

99K2:03There are 9 unicorns in Africa and this is how long it took for each of them to achieve that. 6.3K2.9K3241.4K

Even Africa’s biggest retailer couldn’t survive Africa’s biggest marke — @p23africa

136K2:32Even Africa’s biggest retailer couldn’t survive Africa’s biggest market. But this isn’t about failure, it’s about strate4.4K464286447

The Amazon of Africa that never made a profit. Jumia had the hype, the — @p23africa

122.3K1:32The Amazon of Africa that never made a profit. Jumia had the hype, the funding, the dream. But Africa doesn’t reward cop5.3K205391712

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 14.0% ER

Sep 25Sep 29Oct 15

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 15, 2026	5,762	360	20	30	48	7.12%
Oct 13, 2026	7,224	533	47	22	67	8.33%
Oct 12, 2026	3,106	275	20	11	28	9.85%
Oct 9, 2026	1,544	61	0	2	10	4.08%
Oct 8, 2026	1,967	181	8	2	24	9.71%
Oct 7, 2026	7,250	586	22	20	59	8.66%
Sep 29, 2026	1,770	165	5	6	39	9.94%
Sep 26, 2026	2,994	369	4	7	77	12.69%
Sep 26, 2026	1,662	214	9	10	91	14.02%
Sep 25, 2026	8,069	774	49	57	190	10.91%
Apr 9, 2026	99,000	6,313	2,902	324	1,408	9.64%
Oct 9, 2025	136,000	4,436	464	286	447	3.81%
Sep 25, 2025	122,300	5,314	205	391	712	4.83%