TokGauge — @nifty.concept NIFTY CONCEPT. @nifty.concept has 11,700 followers and 58 videos. Across the 10 parsed clips the average is 3,445 views and 221 likes. Engagement to views is 6.6%, which is normal range for TikTok. On the newer half of the feed the response is falling (−0.66 pp). An average clip reaches 29% of the follower count.