TokGauge — @newsobserver The News & Observer. @newsobserver has 74,900 followers and 641 videos. Across the 20 parsed clips the average is 63,517 views and 4,531 likes. Engagement to views is 7.75%, which is normal range for TikTok. On the newer half of the feed the response is falling (−0.51 pp). An average clip reaches 85% of the follower count.