@newsobserverThe News & Observer

News from Raleigh, Durham, Cary & surrounding areas in North Carolina🗞️📱💻⤵️

card updated Sep 13, 2026 · 10 clips parsed · following 107 · 3,000,000 likes total

Engagement7.85%normal range

Account summary

@newsobserver has 74,900 followers and 641 videos. Across the 10 parsed clips the average is 101,145 views and 7,312 likes. Engagement to views is 7.85%, which is normal range for TikTok. On the newer half of the feed the response is rising (+1.34 pp). Posts roughly 2.9 times a week. An average clip reaches 135% of the follower count.

Followers

74.9K

history is still being collected

Engagement

7.85%

+1.34 pp newer half

Average views

101.1K

median 12.7K

Likes per clip

7.3K

315 comments avg

Shares / saves

313 / 266

0.26% of viewers save

Posting rate

2.9 / wk

reach 135% of followers

Latest clips

10 collected

Hundreds demonstrated Wednesday on UNC-Chapel Hill's campus, where the — @newsobserver

1.1K1:45Hundreds demonstrated Wednesday on UNC-Chapel Hill's campus, where the G20 innovation ministerial event at the Carolina 78626

The town of Apex has sued 71-year-old homeowner Annie Mae Scott, who a — @newsobserver

843K0:47The town of Apex has sued 71-year-old homeowner Annie Mae Scott, who allows students park on Humie Olive Road as over 1064.5K1.2K2K2K

The UNC-TCU football game in Dublin attracted (American) football fans — @newsobserver

4.9K1:01The UNC-TCU football game in Dublin attracted (American) football fans to local pubs. But not all were familiar with the74118

Ireland was a bit of a trek for Rameses, UNC’s live mascot, when the N — @newsobserver

20.6K1:24Ireland was a bit of a trek for Rameses, UNC’s live mascot, when the North Carolina football team flew to Dublin, Irelan2.2K3236293

Today’s North Carolina matchup with TCU in Dublin is an opportunity fo — @newsobserver

13.1K0:57Today’s North Carolina matchup with TCU in Dublin is an opportunity for the Tar Heels’ redemption after a 48-14 shellack3181029

The recent hiring of a transgender teacher at Middle Creek Elementary — @newsobserver

78.7K1:44The recent hiring of a transgender teacher at Middle Creek Elementary School in Apex has sparked national headlines, wit4.3K1.1K367339

Mayor Janet Cowell has condemned accusations made against city leaders — @newsobserver

12.3K0:57Mayor Janet Cowell has condemned accusations made against city leadership and staff after the weekend death of a Black m11951610

Video evidence confirms that a Black man found hanging from a tree in — @newsobserver

34.5K1:29Video evidence confirms that a Black man found hanging from a tree in downtown Raleigh on Saturday died by suicide, Rale1.4K804382201

In July, the price of groceries was up 3% over the previous 12 months. — @newsobserver

1680:01In July, the price of groceries was up 3% over the previous 12 months. And in one June survey of North Carolinians, 58% 2000

Mary Esposito, a 23-year-old recent graduate of the University of Nort — @newsobserver

3.1K0:47Mary Esposito, a 23-year-old recent graduate of the University of North Carolina at Chapel Hill, posts content to educat52156

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 12.8% ER

Aug 10Aug 29Sep 3

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 3, 2026	1,085	78	6	2	6	7.93%
Aug 31, 2026	843,000	64,500	1,177	2,002	1,963	8.03%
Aug 29, 2026	4,881	74	1	1	8	1.56%
Aug 29, 2026	20,600	2,246	32	362	93	12.82%
Aug 29, 2026	13,100	318	1	0	29	2.44%
Aug 19, 2026	78,700	4,337	1,079	367	339	7.35%
Aug 19, 2026	12,300	119	51	6	10	1.43%
Aug 17, 2026	34,500	1,397	804	382	201	7.49%
Aug 14, 2026	168	2	0	0	0	1.19%
Aug 10, 2026	3,116	52	1	5	6	1.86%