@newsobserverThe News & Observer

News from Raleigh, Durham, Cary & surrounding areas in North Carolina🗞️📱💻⤵️

card updated Sep 13, 2026 · 20 clips parsed · following 107 · 3,000,000 likes total

Engagement7.75%normal range

Account summary

@newsobserver has 74,900 followers and 641 videos. Across the 20 parsed clips the average is 63,517 views and 4,531 likes. Engagement to views is 7.75%, which is normal range for TikTok. On the newer half of the feed the response is falling (−0.51 pp). Posts roughly 1.8 times a week. An average clip reaches 85% of the follower count.

Followers

74.9K

history is still being collected

Engagement

7.75%

−0.51 pp newer half

Average views

63.5K

median 8.2K

Likes per clip

4.5K

190 comments avg

Shares / saves

199 / 175

0.28% of viewers save

Posting rate

1.8 / wk

reach 85% of followers

Latest clips

20 collected

The News & Observer's food writer Drew Jackson talks about downtown Du — @newsobserver

11.6K1:06The News & Observer's food writer Drew Jackson talks about downtown Durham’s Pour Taproom, which will shut its doors Oct4825312622

A new dinosaur specimen has arrived at the N.C. Museum of Natural Scie — @newsobserver

20.3K1:02A new dinosaur specimen has arrived at the N.C. Museum of Natural Sciences, a discovery made last summer in southern Uta2.1K15529152

It’s been three days since NC State fired football coach Dave Doeren m — @newsobserver

8462:38It’s been three days since NC State fired football coach Dave Doeren midway through his 14th season. At a Zoom news conf53011

President Donald Trump directed attacks on Iran in February without no — @newsobserver

1.1K0:56President Donald Trump directed attacks on Iran in February without notifying Congress until after the fact. Eight month65202

Todd Goebbel has been with the program since 2019, previously serving — @newsobserver

2.4K1:25Todd Goebbel has been with the program since 2019, previously serving as the special teams coordinator and position coac116654

The News & Observer's Jadyn Watson-Fisher breaks down the Saturday nig — @newsobserver

6271:29The News & Observer's Jadyn Watson-Fisher breaks down the Saturday night announcement by Athletic Director Boo Corrigan 22010

Michelin unveiled its updated guide for The American South this week, — @newsobserver

5871:05Michelin unveiled its updated guide for The American South this week, honoring restaurants in seven Southern states, inc28103

Alexis Evans, Faith Hedgepeth’s niece, says she’s thankful for the att — @newsobserver

12K1:30Alexis Evans, Faith Hedgepeth’s niece, says she’s thankful for the attention Faith's case received, acknowledging that i1.7K162767

Connie Hedgepeth, mother of murder victim Faith Hedgepeth, gives a vic — @newsobserver

1.8K0:46Connie Hedgepeth, mother of murder victim Faith Hedgepeth, gives a victim's statement before Miguel Salguero Olivares is40201

Miguel Salguero Olivares listens as Superior Court Judge Keith Gregory — @newsobserver

207.6K1:02Miguel Salguero Olivares listens as Superior Court Judge Keith Gregory sentences him to life in prison with no parole fo12.9K553167594

Hundreds demonstrated Wednesday on UNC-Chapel Hill's campus, where the — @newsobserver

1.1K1:45Hundreds demonstrated Wednesday on UNC-Chapel Hill's campus, where the G20 innovation ministerial event at the Carolina 78626

The town of Apex has sued 71-year-old homeowner Annie Mae Scott, who a — @newsobserver

843K0:47The town of Apex has sued 71-year-old homeowner Annie Mae Scott, who allows students park on Humie Olive Road as over 1064.5K1.2K2K2K

The UNC-TCU football game in Dublin attracted (American) football fans — @newsobserver

4.9K1:01The UNC-TCU football game in Dublin attracted (American) football fans to local pubs. But not all were familiar with the74118

Ireland was a bit of a trek for Rameses, UNC’s live mascot, when the N — @newsobserver

20.6K1:24Ireland was a bit of a trek for Rameses, UNC’s live mascot, when the North Carolina football team flew to Dublin, Irelan2.2K3236293

Today’s North Carolina matchup with TCU in Dublin is an opportunity fo — @newsobserver

13.1K0:57Today’s North Carolina matchup with TCU in Dublin is an opportunity for the Tar Heels’ redemption after a 48-14 shellack3181029

The recent hiring of a transgender teacher at Middle Creek Elementary — @newsobserver

78.7K1:44The recent hiring of a transgender teacher at Middle Creek Elementary School in Apex has sparked national headlines, wit4.3K1.1K367339

Mayor Janet Cowell has condemned accusations made against city leaders — @newsobserver

12.3K0:57Mayor Janet Cowell has condemned accusations made against city leadership and staff after the weekend death of a Black m11951610

Video evidence confirms that a Black man found hanging from a tree in — @newsobserver

34.5K1:29Video evidence confirms that a Black man found hanging from a tree in downtown Raleigh on Saturday died by suicide, Rale1.4K804382201

In July, the price of groceries was up 3% over the previous 12 months. — @newsobserver

1680:01In July, the price of groceries was up 3% over the previous 12 months. And in one June survey of North Carolinians, 58% 2000

Mary Esposito, a 23-year-old recent graduate of the University of Nort — @newsobserver

3.1K0:47Mary Esposito, a 23-year-old recent graduate of the University of North Carolina at Chapel Hill, posts content to educat52156

Engagement per clip

20 parsed clips · newest on the right · click a bar to open the clip peak: 14.2% ER

Aug 10Oct 23Oct 29

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 29, 2026	11,600	482	53	126	22	5.70%
Oct 28, 2026	20,300	2,117	15	529	152	13.11%
Oct 27, 2026	846	53	0	1	1	6.38%
Oct 27, 2026	1,103	65	2	0	2	6.07%
Oct 27, 2026	2,438	116	6	5	4	5.21%
Oct 25, 2026	627	22	0	1	0	3.67%
Oct 24, 2026	587	28	1	0	3	4.94%
Oct 24, 2026	12,000	1,666	16	27	67	14.24%
Oct 24, 2026	1,789	40	2	0	1	2.35%
Oct 23, 2026	207,600	12,900	553	167	594	6.56%
Sep 3, 2026	1,085	78	6	2	6	7.93%
Aug 31, 2026	843,000	64,500	1,177	2,002	1,963	8.03%
Aug 29, 2026	4,881	74	1	1	8	1.56%
Aug 29, 2026	20,600	2,246	32	362	93	12.82%
Aug 29, 2026	13,100	318	1	0	29	2.44%
Aug 19, 2026	78,700	4,337	1,079	367	339	7.35%
Aug 19, 2026	12,300	119	51	6	10	1.43%
Aug 17, 2026	34,500	1,397	804	382	201	7.49%
Aug 14, 2026	168	2	0	0	0	1.19%
Aug 10, 2026	3,116	52	1	5	6	1.86%