Prior to taking the court during All-Star weekend the Rising Stars partnered with NBA Player Engagement to explore media, tech, and AI in real time, learning from legends like Kareem Abdul-Jabbar and Jamal Crawford, alongside culture-shaping voices like the Marathon Brand and Vincent Goodwill. Players stepped into a hands-on workshop designed to move them from conversation to creation, experiencing firsthand how AWS AI is transforming the game. @AWS #NBA #NBAAllStar #basketball
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