I'm both happy and sad that azelaic acid is trending. Happy because it's an amazing ingredient and I'll be forever grateful to the dermatologist that introduced me to it over three years ago now. Sad because there's already so much crappy advice circulating about it online, from people who're only talking about it because it's trending. C'est la vie I guess. Anyway, if you want the best skin of your life I created a free guide that covers everything you need to know about introducing a retinoid - it’s available from my bio links. Introducing a retinoid is much more of a journey than introducing azelaic acid, and they're NOT interchangeable (a common confusion). + for even more niche azelaic acid tips I've got a DEEP DIVE YouTube video coming out this Sunday (i'm talking 45 minutes of granular detail) so you can seamlessly use the two *correctly* and have glowing skin by January. #azelaicacid #skincare #skincaretips
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