@morganzanottiMorgan | Building Waay

Waay + Primal Kitchen 3 x boy mom No clue what I'm doing Hi

card updated Nov 9, 2026 · 13 clips parsed · following 521 · 214,900 likes total

Engagement5.2%normal range

Account summary

@morganzanotti has 10,100 followers and 305 videos. Across the 13 parsed clips the average is 314,949 views and 15,685 likes. Engagement to views is 5.2%, which is normal range for TikTok. On the newer half of the feed the response is rising (+0.35 pp). Posts roughly 0.1 times a week. An average clip reaches 3118% of the follower count.

Followers

10.1K

+0 in period

Engagement

5.2%

+0.35 pp newer half

Average views

314.9K

median 6.3K

Likes per clip

15.7K

148 comments avg

Shares / saves

559 / 1.6K

0.52% of viewers save

Posting rate

0.1 / wk

reach 3118% of followers

Latest clips

13 collected

happy monday!!!! #fridgerestock #almondmom #boymom #healthygroceryhaul — @morganzanotti

3.2K0:54happy monday!!!! #fridgerestock #almondmom #boymom #healthygroceryhaul 1593213

unhinged monday fridge tour!! we’re so back #fridgetour #groceryhaul # — @morganzanotti

3K1:16unhinged monday fridge tour!! we’re so back #fridgetour #groceryhaul #healthygroceryhaul #boymom 1544111

A day at the @waay HQ hacking morgans tiktok 🤪 — @morganzanotti

3.3K0:51A day at the @waay HQ hacking morgans tiktok 🤪157528

Replying to @Samantha ⚡️🍒 🩺 a glimpse into the beverage cabinet!! #alm — @morganzanotti

4.5K0:43Replying to @Samantha ⚡️🍒 🩺 a glimpse into the beverage cabinet!! #almondmom #supplementsthatwork #healthymom 1512426

It would’ve taken 3 hours for me to go through every supplement so her — @morganzanotti

16K1:07It would’ve taken 3 hours for me to go through every supplement so here’s my favorites #almondmom #boymom #supplementsth1.1K1856377

real life Monday fridge tour cause you guys seem to like these!! #heal — @morganzanotti

19.2K1:20real life Monday fridge tour cause you guys seem to like these!! #healthymom #boymom #healthygroceryhaul #fridgetour 9242922

Claude could neverrr. Once you hear about our new @waay flavor, you’ll — @morganzanotti

2.2K0:41Claude could neverrr. Once you hear about our new @waay flavor, you’ll understand what I’m talking about 37515

Hot take: you can have Claude. Executive assistant is the real hack — @morganzanotti

2K0:26Hot take: you can have Claude. Executive assistant is the real hack 40101

Replying to @Mlc4512 the much requested zucchini cakes!! So easy, fun — @morganzanotti

6.3K0:56Replying to @Mlc4512 the much requested zucchini cakes!! So easy, fun to make with your kids, and yum dipped in pizza sa407750458

real life fridge tour cause my social media girl told me you guys like — @morganzanotti

3.1M0:57real life fridge tour cause my social media girl told me you guys like these #fridgerestock #fridgetour #almondmom #heal88.4K1195255K

Risk taking has always been my thing, and here’s 6 big risks that paid — @morganzanotti

291KRisk taking has always been my thing, and here’s 6 big risks that paid off in my career path and lead me to become the C27.2K5189453.5K

Hi I’m Morgan I’m the Co-Founder of Primal Kitchen! I found success in — @morganzanotti

162.4K0:36Hi I’m Morgan I’m the Co-Founder of Primal Kitchen! I found success in business and sold my company at the age of 35, an12.6K2138303.1K

I guess you could call this my founder journey… and I bet it doesn’t s — @morganzanotti

481.2K0:44I guess you could call this my founder journey… and I bet it doesn’t sound like what you expected? It’s ok to not know w72.6K1K4.8K9K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 16.3% ER

Apr 30Apr 22May 19

Date	Views	Likes	Comments	Shares	Saves	ER
May 19, 2026	3,226	159	3	2	13	5.08%
May 11, 2026	3,045	154	4	1	11	5.22%
May 4, 2026	3,315	157	5	2	8	4.95%
Apr 29, 2026	4,469	151	2	4	26	3.51%
Apr 28, 2026	16,000	1,082	18	56	377	7.22%
Apr 27, 2026	19,200	924	2	9	22	4.87%
Apr 22, 2026	2,235	37	5	1	5	1.92%
Apr 20, 2026	1,986	40	1	0	1	2.06%
Mar 31, 2026	6,267	407	7	50	458	7.40%
Mar 26, 2026	3,100,000	88,400	119	525	5,001	2.87%
Oct 29, 2024	291,000	27,200	518	945	3,502	9.85%
Jul 14, 2024	162,400	12,600	213	830	3,053	8.40%
Apr 30, 2024	481,200	72,600	1,021	4,846	8,971	16.31%