@mollybmcphersonMolly McPherson

The crisis is confusing. That's usually by design. I make it make sense. PR strategist + host of the PR Breakdown.

card updated Oct 20, 2026 · 11 clips parsed · following 1,173 · 12,100,000 likes total

Engagement5.44%normal range

Account summary

@mollybmcpherson has 606,800 followers and 924 videos. Across the 11 parsed clips the average is 85,338 views and 4,321 likes. Engagement to views is 5.44%, which is normal range for TikTok. On the newer half of the feed the response is holding steady (−0.11 pp). Posts roughly 1.9 times a week. An average clip reaches 14% of the follower count.

Followers

606.8K

−200 in period

Engagement

5.44%

−0.11 pp newer half

Average views

85.3K

median 29.2K

Likes per clip

4.3K

217 comments avg

Shares / saves

103 / 341

0.4% of viewers save

Posting rate

1.9 / wk

reach 14% of followers

Latest clips

11 collected

How a of accountability turns a one-day story into a 7-day-story. My w — @mollybmcpherson

15.6K1:02How a of accountability turns a one-day story into a 7-day-story. My week in crisis communications with Good Good Golf a1.3K361750

Callaway approved the ad. Then it reposted the ad. Watch the verb. But — @mollybmcpherson

160.1K3:22Callaway approved the ad. Then it reposted the ad. Watch the verb. But you can no longer watch Good Good founder Garrett16.2K758445687

800 articles named Neutrogena alongside Hayden Panettiere in four days — @mollybmcpherson

15.9K1:32800 articles named Neutrogena alongside Hayden Panettiere in four days. Not one of them carried a statement from the bra90051927

Neutrogena worked with Hayden Panettiere for ten years and said nothin — @mollybmcpherson

483.5K2:21Neutrogena worked with Hayden Panettiere for ten years and said nothing. Jay Shetty had one interview with her and wrote14.9K7644542.3K

On Tuesday night, I said Neutrogena needed to take action. By Thursday — @mollybmcpherson

38.3K2:29On Tuesday night, I said Neutrogena needed to take action. By Thursday afternoon, they finally did.2.7K5027158

Brad Pitt needs to send Harry & Meghan a gift basket. His Esquire cove — @mollybmcpherson

29.2K2:21Brad Pitt needs to send Harry & Meghan a gift basket. His Esquire cover story ran on August 10, and he answered question1.2K502274

Went on NBC to talk about the Neutrogena backlash. Here’s my take: sil — @mollybmcpherson

92.5K2:38Went on NBC to talk about the Neutrogena backlash. Here’s my take: silence isn’t a strategy, it’s a decision. And right 6.9K249110296

A tip from a TV news interview I did today. The reporter doesn't need — @mollybmcpherson

5.2K0:51A tip from a TV news interview I did today. The reporter doesn't need the story explained - they already know it. They n1971220

Brad Pitt told Esquire he can have "a few, but not a lot." Dr. Abby Me — @mollybmcpherson

18.4K1:22Brad Pitt told Esquire he can have "a few, but not a lot." Dr. Abby Medcalf heard the word that matters. Most people who1K331027

Running a marathon isn’t always a flex. Sometimes it’s a coping mechan — @mollybmcpherson

75.2K2:29Running a marathon isn’t always a flex. Sometimes it’s a coping mechanism. More thoughts on Lindsay and Patrick Clancy.2.1K37441146

When your reputation is on the line, the first move is the one that ma — @mollybmcpherson

4.8K1:23When your reputation is on the line, the first move is the one that matters most. I'm a crisis and reputation strategist1731609

Engagement per clip

11 parsed clips · newest on the right · click a bar to open the clip peak: 10.9% ER

Jul 21Aug 20Aug 30

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 30, 2026	15,600	1,278	36	17	50	8.53%
Aug 28, 2026	160,100	16,200	758	445	687	10.87%
Aug 22, 2026	15,900	900	51	9	27	6.04%
Aug 22, 2026	483,500	14,900	764	454	2,252	3.33%
Aug 21, 2026	38,300	2,738	50	27	158	7.35%
Aug 20, 2026	29,200	1,169	50	22	74	4.25%
Aug 19, 2026	92,500	6,884	249	110	296	7.83%
Aug 18, 2026	5,209	197	1	2	20	3.84%
Aug 16, 2026	18,400	1,032	33	10	27	5.84%
Aug 14, 2026	75,200	2,064	374	41	146	3.30%
Jul 21, 2026	4,814	173	16	0	9	3.93%