@midnightjewelsandcoMidnight Jewels & Co

✨ 🗓 NEW DROP: 16 OCTOBER, 6PM BST Instagram @midnightjewelsandco

card updated Oct 18, 2026 · 16 clips parsed · following 4,518 · 2,300,000 likes total

Engagement22.28%above average

Account summary

@midnightjewelsandco has 38,900 followers and 179 videos. Across the 16 parsed clips the average is 484,049 views and 99,705 likes. Engagement to views is 22.28%, which is above average for TikTok. On the newer half of the feed the response is falling (−13.09 pp). Posts roughly 0.1 times a week. An average clip reaches 1244% of the follower count.

Followers

38.9K

−200 in period

Engagement

22.28%

−13.09 pp newer half

Average views

484K

median 1.9K

Likes per clip

99.7K

189 comments avg

Shares / saves

8K / 14.3K

2.96% of viewers save

Posting rate

0.1 / wk

reach 1244% of followers

Latest clips

16 collected

A beautiful 1940s Art Deco cocktail watch 🤍 The delicate silver design — @midnightjewelsandco

1.1K0:08A beautiful 1940s Art Deco cocktail watch 🤍 The delicate silver design, intricate marcasite stone setting and tiny watch88114

This incredibly rare 1950s Avia watch bangle is on its way to its new — @midnightjewelsandco

1.3K0:08This incredibly rare 1950s Avia watch bangle is on its way to its new home in the US!! 🤍 Originally purchased in London 107417

Come vintage watch hunting with me!! 🤍 Spent hours travelling around t — @midnightjewelsandco

1K0:25Come vintage watch hunting with me!! 🤍 Spent hours travelling around the English countryside, going from one antique sho122241

One of our favourite finds from this drop! An extremely rare 1950s Avi — @midnightjewelsandco

9.5K0:08One of our favourite finds from this drop! An extremely rare 1950s Avia hidden dial bangle watch. Just look at those eng691256103

Can't get over the mother-of-pearl details🥹♥️ #vintagejewerly #watch # — @midnightjewelsandco

1.9K0:06Can't get over the mother-of-pearl details🥹♥️ #vintagejewerly #watch #floralwatch #motherofpearljewelry2762722

Years of sourcing, countless train journeys and endless antique shop h — @midnightjewelsandco

6.2K0:09Years of sourcing, countless train journeys and endless antique shop hunting, all in one box. 🤍 #vintagewatches #rarevin576102341

Our new drop lands tonight at 6PM BST (London time). Some of the rares — @midnightjewelsandco

1.5KOur new drop lands tonight at 6PM BST (London time). Some of the rarest pieces we’ve sourced this year, including 1960s 1114310

2 DAYS LEFT UNTIL THE DROP! ⏰ NEW DROP: 18 SEPTEMBER, 6PM BST (London — @midnightjewelsandco

1.2K0:072 DAYS LEFT UNTIL THE DROP! ⏰ NEW DROP: 18 SEPTEMBER, 6PM BST (London time) Our next collection is almost here! Think ra90212

One of those finds I still can’t believe we came across. 👀 A rare 1970 — @midnightjewelsandco

2K0:09One of those finds I still can’t believe we came across. 👀 A rare 1970s Rovada with the most incredible green dial, intr159487

SAVE THE DATE! NEW DROP 👉🏻 21 AUGUST, 6 PM BST (LONDON TIME) #vintagew — @midnightjewelsandco

1.7K0:07SAVE THE DATE! NEW DROP 👉🏻 21 AUGUST, 6 PM BST (LONDON TIME) #vintagewatch #vintagejewellery #summerjewelry #floralwatch16341015

This might be my favourite drop yet. Over 30 one-of-a-kind vintage wat — @midnightjewelsandco

1.4K0:12This might be my favourite drop yet. Over 30 one-of-a-kind vintage watches, from a 1940s Art Deco piece to incredibly ra70203

Spotted this bag in a tiny antique shop last weekend… of course I had — @midnightjewelsandco

1.9K0:20Spotted this bag in a tiny antique shop last weekend… of course I had to see what was inside😍 #watchhunt #vintagewatch #134015

She’s cute, she’s timeless, and she never goes unnoticed! #vintagejewe — @midnightjewelsandco

94.6K0:08She’s cute, she’s timeless, and she never goes unnoticed! #vintagejewerly #watch #summerjewelry #floralwatch #motherofpe17.8K241K1.6K

Our signature Flower & Shell Charm Watch👼🏻💕 #vintagewatch #gemstonewat — @midnightjewelsandco

644.1K0:09Our signature Flower & Shell Charm Watch👼🏻💕 #vintagewatch #gemstonewatch #classicjewelry #pearlwatch #goldjewelery #jewe127.8K23012.7K15.1K

The fourth watch has just been sold out, but the others are still avai — @midnightjewelsandco

275.4K0:09The fourth watch has just been sold out, but the others are still available!! 💕 #vintagewatch #gemstonewatch #classicjew47.1K1074.7K7.2K

Look at these cute little details on this watch!!💘 #vintagewatch #gems — @midnightjewelsandco

6.7M0:10Look at these cute little details on this watch!!💘 #vintagewatch #gemstonewatch #classicjewelry #pearlwatch #goldjeweler1.4M2.6K109K205.3K

Engagement per clip

16 parsed clips · newest on the right · click a bar to open the clip peak: 22.6% ER

Jun 1Sep 16Oct 25

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 25, 2026	1,094	88	1	1	4	8.23%
Oct 24, 2026	1,266	107	4	1	7	8.85%
Oct 18, 2026	1,045	122	2	4	1	12.25%
Oct 17, 2026	9,484	691	2	56	103	7.90%
Oct 10, 2026	1,858	276	2	7	22	15.34%
Sep 30, 2026	6,201	576	10	23	41	9.82%
Sep 18, 2026	1,479	111	4	3	10	7.98%
Sep 16, 2026	1,245	90	2	1	2	7.47%
Sep 12, 2026	1,976	159	4	8	7	8.65%
Aug 16, 2026	1,739	163	4	10	15	10.18%
Aug 11, 2026	1,411	70	2	0	3	5.10%
Aug 7, 2026	1,879	134	0	1	5	7.18%
Aug 4, 2026	94,600	17,800	24	1,047	1,611	19.95%
Jun 15, 2024	644,100	127,800	230	12,700	15,086	21.85%
Jun 3, 2024	275,400	47,100	107	4,726	7,190	18.86%
Jun 1, 2024	6,700,000	1,400,000	2,625	109,000	205,316	22.56%