@michaelrubinMichael Rubin

CEO & Founder @Fanatics | Co-Founder @REFORM

card updated Oct 14, 2026 · 10 clips parsed · following 462 · 8,000,000 likes total

Engagement11.19%above average

Account summary

@michaelrubin has 344,900 followers and 249 videos. Across the 10 parsed clips the average is 169,462 views and 17,786 likes. Engagement to views is 11.19%, which is above average for TikTok. On the newer half of the feed the response is rising (+7.19 pp). Posts roughly 1.7 times a week. An average clip reaches 49% of the follower count.

Followers

344.9K

−700 in period

Engagement

11.19%

+7.19 pp newer half

Average views

169.5K

median 62.1K

Likes per clip

17.8K

128 comments avg

Shares / saves

1K / 928

0.55% of viewers save

Posting rate

1.7 / wk

reach 49% of followers

Latest clips

10 collected

Every time you buy a jersey, every time you buy merch, every time you — @michaelrubin

2.8K1:55Every time you buy a jersey, every time you buy merch, every time you rip a pack, place a bet, or buy a ticket, you get 127913

Fanatics fest was surreal!! Huge thank you to the stars who showed up — @michaelrubin

109.4K1:29Fanatics fest was surreal!! Huge thank you to the stars who showed up and made this an unforgettable weekend and to the 11.3K149221909

Capped off an insane weekend with day 4 of Fanatics Fest and World Cup — @michaelrubin

29.1KCapped off an insane weekend with day 4 of Fanatics Fest and World Cup Final. Thank you to all the incredible fans who b681231238

Incredible to bring together the top leaders in global football, sport — @michaelrubin

43.6KIncredible to bring together the top leaders in global football, sports, culture, and business at @Fanatics Fest 837281557

Bieber WWE entrance!!! 🤯 — @michaelrubin

597.7K0:50Bieber WWE entrance!!! 🤯96.1K5747.7K4.2K

Day 2 was a movie can’t wait for day 3! — @michaelrubin

80.6KDay 2 was a movie can’t wait for day 3! 3.5K3340137

484.9K0:22Behind the shot 📸43.8K3433063.2K

23.5KIconic.1K34849

Day 1 was insane!!!! Can’t wait for you all to see what’s coming day 2 — @michaelrubin

28.4KDay 1 was insane!!!! Can’t wait for you all to see what’s coming day 2!!!!!!752231742

My highlight of day 1 😂😂😂😂😂😂 sorry @gronk #fanaticsfest — @michaelrubin

294.6K1:13My highlight of day 1 😂😂😂😂😂😂 sorry @gronk #fanaticsfest19.8K622K664

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 17.5% ER

Jul 16Jul 18Aug 27

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 27, 2026	2,818	127	9	1	3	4.86%
Jul 21, 2026	109,400	11,300	149	221	909	10.67%
Jul 20, 2026	29,100	681	23	12	38	2.46%
Jul 18, 2026	43,600	837	28	15	57	2.02%
Jul 18, 2026	597,700	96,100	574	7,746	4,197	17.47%
Jul 18, 2026	80,600	3,462	33	40	137	4.39%
Jul 18, 2026	484,900	43,800	343	306	3,181	9.17%
Jul 17, 2026	23,500	1,002	34	8	49	4.44%
Jul 17, 2026	28,400	752	23	17	42	2.79%
Jul 16, 2026	294,600	19,800	62	2,039	664	7.43%