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@michael_girdley — TikTok avatar

@michael_girdleyMichael Girdley

Fascinating business stories

card updated Nov 4, 2026 · 23 clips parsed · following 1 · 2,700,000 likes total

Open on TikTok ↗
Engagement4.35%normal range

Account summary

@michael_girdley has 118,000 followers and 444 videos. Across the 23 parsed clips the average is 95,391 views and 3,617 likes. Engagement to views is 4.35%, which is normal range for TikTok. On the newer half of the feed the response is rising (+1.98 pp). Posts roughly 0.3 times a week. An average clip reaches 81% of the follower count.

Followers
118K
+7.7K in period
Engagement
4.35%
+1.98 pp newer half
Average views
95.4K
median 13.2K
Likes per clip
3.6K
218 comments avg
Shares / saves
314 / 535
0.56% of viewers save
Posting rate
0.3 / wk
reach 81% of followers

Latest clips

23 collected
The advertising trick that sold billions of cereal boxes — @michael_girdley4.5K0:51The advertising trick that sold billions of cereal boxes2708421The rise and fall of Ford When Ford Motor Company first started, its s — @michael_girdley5.7K18:36The rise and fall of Ford When Ford Motor Company first started, its success depended almost entirely on one product: th378112445Why Waffle House is named after waffles — @michael_girdley1.7K0:35Why Waffle House is named after waffles57239On September 28, 2026, a rare Pikachu Pokémon card sold at auction for — @michael_girdley15.8K16:50On September 28, 2026, a rare Pikachu Pokémon card sold at auction for an astonishing $8.4 million. But just eight weeks90328130127Disney turned $200 land into $14M mansions — @michael_girdley6.9K0:47Disney turned $200 land into $14M mansions31132925Why Movie Theaters are dying In 1946, just after World War II, nearly — @michael_girdley9.2K27:03Why Movie Theaters are dying In 1946, just after World War II, nearly two-thirds of Americans went to the movies every s532222375How Joe Rogers learned the Waffle House formula — @michael_girdley6.4K0:35How Joe Rogers learned the Waffle House formula1491416Why Popeyes is falling apart In August 2019, Popeyes launched its now- — @michael_girdley27.5K20:29Why Popeyes is falling apart In August 2019, Popeyes launched its now-famous chicken sandwich and sparked a nationwide f2K6980278The idea that made Sonic Drive-In faster — @michael_girdley3.4K0:44The idea that made Sonic Drive-In faster52033The Rise and Fall of Jack Daniel's #business #businesstiktok #business — @michael_girdley20.7K24:06The Rise and Fall of Jack Daniel's #business #businesstiktok #businessstory1.1K3392203At its peak, Friendly’s operated hundreds of restaurants across the no — @michael_girdley1.9K15:40At its peak, Friendly’s operated hundreds of restaurants across the northeastern United States. The chain became a belov1006714How Eddie Bauer invented the modern winter jacket — @michael_girdley4.9K1:37How Eddie Bauer invented the modern winter jacket2481719The rise and fall of Harvard On December 5, 2023, Harvard President Cl — @michael_girdley18K24:02The rise and fall of Harvard On December 5, 2023, Harvard President Claudine Gay appeared before Congress and was asked 1.1K3560194Why Twinkies became an American icon — @michael_girdley5.1K0:55Why Twinkies became an American icon155269Dairy Queen opened its first store in 1940, and just 15 years later, i — @michael_girdley13.2K22:03Dairy Queen opened its first store in 1940, and just 15 years later, it had grown to more than 2,600 locations. It expan8873635112The surprising origin of Twinkies — @michael_girdley6.1K1:18The surprising origin of Twinkies2572819What went wrong with Krispy Kreme? In 2003, Krispy Kreme was one of th — @michael_girdley19.8K19:03What went wrong with Krispy Kreme? In 2003, Krispy Kreme was one of the hottest companies in America. Its market cap rea1.2K5463169At its peak, Kentucky Fried Chicken (KFC) was the largest restaurant c — @michael_girdley25.2K18:21At its peak, Kentucky Fried Chicken (KFC) was the largest restaurant chain in the world, with more than 5,000 locations.1.6K7796257Lay's potato chips are part of a snack division that generates more th — @michael_girdley15.8K20:28Lay's potato chips are part of a snack division that generates more than $24 billion in annual revenue and accounts for 1K2641137Why nobody goes bowling anymore In the mid-1960s, bowling was one of A — @michael_girdley19.5K18:42Why nobody goes bowling anymore In the mid-1960s, bowling was one of America's most popular sports. There were more than1.3K4996167The rise and fall of CrossFit: 15,000 gym empire for sale?! — @michael_girdley788.9K15:32The rise and fall of CrossFit: 15,000 gym empire for sale?!30.3K1.6K3.2K5.2KThe rise and fall of Pizza Hut: A $5.7 billion collapse — @michael_girdley701.8K11:16The rise and fall of Pizza Hut: A $5.7 billion collapse19.3K1.5K1.3K2.8KThe rise and fall of Topgolf — @michael_girdley472.1K9:30The rise and fall of Topgolf19.9K1.4K1.9K2.5K

Engagement per clip

23 parsed clips · newest on the right · click a bar to open the clip peak: 7.8% ER
Jul 9Sep 9Oct 31

Profile completeness

5/6

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