@melissaanddougMelissa & Doug

Purposeful play that’s kid-powered, open-ended, and building skills for life.

card updated Sep 13, 2026 · 13 clips parsed · following 156 · 4,400,000 likes total

Engagement13.17%above average

Account summary

@melissaanddoug has 375,700 followers and 1,120 videos. Across the 13 parsed clips the average is 69,049 views and 7,520 likes. Engagement to views is 13.17%, which is above average for TikTok. On the newer half of the feed the response is falling (−11.32 pp). Posts roughly 0.5 times a week. An average clip reaches 18% of the follower count.

Followers

375.7K

history is still being collected

Engagement

13.17%

−11.32 pp newer half

Average views

69K

median 2.6K

Likes per clip

7.5K

166 comments avg

Shares / saves

1.4K / 253

0.37% of viewers save

Posting rate

0.5 / wk

reach 18% of followers

Latest clips

13 collected

If it's good enough for Bob Ross... 🎨💧🖼️ #melissaanddoug #waterwow #ki — @melissaanddoug

7331:45If it's good enough for Bob Ross... 🎨💧🖼️ #melissaanddoug #waterwow #kidsart #screenfreeplay #earlylearning 11200

The Swirl & Serve Ice Cream Play Set, but make it ASMR. 🍦 #melissaandd — @melissaanddoug

22.5K0:26The Swirl & Serve Ice Cream Play Set, but make it ASMR. 🍦 #melissaanddoug #kidsasmr #icecreamtoys49751742

Are your kiddos loving Cheery Lane? Then you have to add the Cheery La — @melissaanddoug

1.2K0:34Are your kiddos loving Cheery Lane? Then you have to add the Cheery Lane™ Vehicle & Girl to their collection. It comes w17100

Today we're exploring the Cheery Lane™ House Play Set! It's a special — @melissaanddoug

2.1K0:51Today we're exploring the Cheery Lane™ House Play Set! It's a special one: the rooms are modular, so kids can customize 35233

Sun's out, windows' down, roof's open. Sounds like a perfect day for a — @melissaanddoug

1.6K0:35Sun's out, windows' down, roof's open. Sounds like a perfect day for a convertible ride through Cheery Lane. 🚙 ☀️ #melis24201

Well, that's one way to be "screen-free" 💻 #melissaanddoug #laborday # — @melissaanddoug

2.6K0:09Well, that's one way to be "screen-free" 💻 #melissaanddoug #laborday #HRsays672212

Have you met the Cheeries?! They're the perfect play figures—sized jus — @melissaanddoug

2.5K0:36Have you met the Cheeries?! They're the perfect play figures—sized just right for little hands to easily grasp, designed31103

Laying down the law with the Police Speed Radar Play Set. 🚔 👮🏽‍♀️ #mel — @melissaanddoug

5.2K0:27Laying down the law with the Police Speed Radar Play Set. 🚔 👮🏽‍♀️ #melissaanddoug #pretendplay #policetoys47655

Breaking news from the playroom! 🎙️👶 We sent our intrepid reporter out — @melissaanddoug

3.1K0:24Breaking news from the playroom! 🎙️👶 We sent our intrepid reporter out to the floor to get hard-hitting, unfiltered reac57201

New favorite baby toys? The Ocean Waves Collection. 🌊 Parents, you're — @melissaanddoug

2.4K0:20New favorite baby toys? The Ocean Waves Collection. 🌊 Parents, you're welcome. #melissanddoug #babytoys #oceantoys 31301

IT’S HERE IT’S HERE!!🍦🧸 @melissaanddougtoys and @Van Leeuwen Ice Cream — @melissaanddoug

130.4K0:19IT’S HERE IT’S HERE!!🍦🧸 @melissaanddougtoys and @Van Leeuwen Ice Cream came together to create two amazing new toys. Say1.2K33310132

This National Doctor Day, we're focusing on the nerves kiddos can expe — @melissaanddoug

33.3K0:34This National Doctor Day, we're focusing on the nerves kiddos can experience when going in for their checkups. So, we've450212686

Now that's a big bite for a big burger🍔! Sometimes all it takes is a l — @melissaanddoug

690K0:39Now that's a big bite for a big burger🍔! Sometimes all it takes is a little imagination 😉 #melissaanddoug #imaginativepl95.3K2.1K17.9K3K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 16.7% ER

Mar 7Sep 6Sep 12

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 12, 2026	733	11	2	0	0	1.77%
Sep 11, 2026	22,500	497	5	17	42	2.31%
Sep 10, 2026	1,236	17	1	0	0	1.46%
Sep 9, 2026	2,082	35	2	3	3	1.92%
Sep 8, 2026	1,611	24	2	0	1	1.61%
Sep 7, 2026	2,636	67	2	2	12	2.69%
Sep 6, 2026	2,473	31	1	0	3	1.29%
Sep 5, 2026	5,201	47	6	5	5	1.12%
Sep 5, 2026	3,079	57	2	0	1	1.92%
Sep 5, 2026	2,389	31	3	0	1	1.42%
Jun 25, 2026	130,400	1,195	33	310	132	1.18%
Mar 30, 2026	33,300	450	21	26	86	1.49%
Mar 7, 2026	690,000	95,300	2,072	17,900	3,003	16.71%