@melissaanddougMelissa & Doug

Purposeful play that’s kid-powered, open-ended, and building skills for life.

card updated Oct 30, 2026 · 21 of 23 clips with full stats · following 167 · 4,400,000 likes total

Engagement12.81%above average

Account summary

@melissaanddoug has 378,400 followers and 1,147 videos. Across the 23 parsed clips the average is 40,261 views and 4,665 likes. Engagement to views is 12.81%, which is above average for TikTok. On the newer half of the feed the response is falling (−10.88 pp). Posts roughly 0.6 times a week. An average clip reaches 11% of the follower count.

Followers

378.4K

+2.7K in period

Engagement

12.81%

−10.88 pp newer half

Average views

40.3K

median 2.1K

Likes per clip

4.7K

103 comments avg

Shares / saves

870 / 158

0.36% of viewers save

Posting rate

0.6 / wk

reach 11% of followers

Latest clips

23 collected

Happy almost-Halloween! If you're still looking for some kids' costume — @melissaanddoug

5110:18Happy almost-Halloween! If you're still looking for some kids' costumes, consider checking out any of our role play cost13101

Afternoon playtime or a Melissa & Doug shoot? The answer is always bot — @melissaanddoug

4950:13Afternoon playtime or a Melissa & Doug shoot? The answer is always both! 🎥 🧒 #melissaanddoug #toystagram #videoshoots14201

Disney's Mickey Mouse, Moana, Donald Duck, and more! The Mickey & Frie — @melissaanddoug

4380:26Disney's Mickey Mouse, Moana, Donald Duck, and more! The Mickey & Friends and Disney Princess Water WOW! Activity Pads a10202

Well, she's not wrong! 🤣 🐶 #melissaanddoug #poopingpuppytoy #trickortr — @melissaanddoug

5260:28Well, she's not wrong! 🤣 🐶 #melissaanddoug #poopingpuppytoy #trickortreat15201

Emily's doing some on-the-ground reporting to find out these moms' fav — @melissaanddoug

4.1K0:31Emily's doing some on-the-ground reporting to find out these moms' favorite Melissa & Doug toys! 💄 📚 🥕 #melissaanddoug #829511

Picture this: an activity pad in which kids can paint the pages with w — @melissaanddoug

6690:26Picture this: an activity pad in which kids can paint the pages with water to reveal colorful scenes of Disney's Tiana, 11211

We're so excited to announce that "The Toy Kitchen Cookbook" is offici — @melissaanddoug

1.1K0:49We're so excited to announce that "The Toy Kitchen Cookbook" is officially out! 📖 Who's ready to get cooking?! 👩🏽‍🍳 #mel38068

The Construction Worker Costume Role Play Set and Build A House Toolbo — @melissaanddoug

2.1K0:15The Construction Worker Costume Role Play Set and Build A House Toolbox—built for endless play. 👷‍♂️ 🦺 🛠️ 🏠 🧰 #melissaan20023

If it's good enough for Bob Ross... 🎨💧🖼️ #melissaanddoug #waterwow #ki — @melissaanddoug

7331:45If it's good enough for Bob Ross... 🎨💧🖼️ #melissaanddoug #waterwow #kidsart #screenfreeplay #earlylearning 11200

The Swirl & Serve Ice Cream Play Set, but make it ASMR. 🍦 #melissaandd — @melissaanddoug

22.5K0:26The Swirl & Serve Ice Cream Play Set, but make it ASMR. 🍦 #melissaanddoug #kidsasmr #icecreamtoys49751742

Are your kiddos loving Cheery Lane? Then you have to add the Cheery La — @melissaanddoug

1.2K0:34Are your kiddos loving Cheery Lane? Then you have to add the Cheery Lane™ Vehicle & Girl to their collection. It comes w17100

Today we're exploring the Cheery Lane™ House Play Set! It's a special — @melissaanddoug

2.1K0:51Today we're exploring the Cheery Lane™ House Play Set! It's a special one: the rooms are modular, so kids can customize 35233

Sun's out, windows' down, roof's open. Sounds like a perfect day for a — @melissaanddoug

1.6K0:35Sun's out, windows' down, roof's open. Sounds like a perfect day for a convertible ride through Cheery Lane. 🚙 ☀️ #melis24201

Well, that's one way to be "screen-free" 💻 #melissaanddoug #laborday # — @melissaanddoug

2.6K0:09Well, that's one way to be "screen-free" 💻 #melissaanddoug #laborday #HRsays672212

Have you met the Cheeries?! They're the perfect play figures—sized jus — @melissaanddoug

2.5K0:36Have you met the Cheeries?! They're the perfect play figures—sized just right for little hands to easily grasp, designed31103

Laying down the law with the Police Speed Radar Play Set. 🚔 👮🏽‍♀️ #mel — @melissaanddoug

5.2K0:27Laying down the law with the Police Speed Radar Play Set. 🚔 👮🏽‍♀️ #melissaanddoug #pretendplay #policetoys47655

Breaking news from the playroom! 🎙️👶 We sent our intrepid reporter out — @melissaanddoug

3.1K0:24Breaking news from the playroom! 🎙️👶 We sent our intrepid reporter out to the floor to get hard-hitting, unfiltered reac57201

New favorite baby toys? The Ocean Waves Collection. 🌊 Parents, you're — @melissaanddoug

2.4K0:20New favorite baby toys? The Ocean Waves Collection. 🌊 Parents, you're welcome. #melissanddoug #babytoys #oceantoys 31301

IT’S HERE IT’S HERE!!🍦🧸 @melissaanddougtoys and @Van Leeuwen Ice Cream — @melissaanddoug

135.1K0:19IT’S HERE IT’S HERE!!🍦🧸 @melissaanddougtoys and @Van Leeuwen Ice Cream came together to create two amazing new toys. Say1.2K33310132

This National Doctor Day, we're focusing on the nerves kiddos can expe — @melissaanddoug

38.6K0:34This National Doctor Day, we're focusing on the nerves kiddos can experience when going in for their checkups. So, we've450212686

Now that's a big bite for a big burger🍔! Sometimes all it takes is a l — @melissaanddoug

696.9K0:39Now that's a big bite for a big burger🍔! Sometimes all it takes is a little imagination 😉 #melissaanddoug #imaginativepl95.3K2.1K17.9K3K

Is your kiddo obsessed with Lightning McQueen, Tow Mater, Sheriff, and — @melissaanddoug

708Is your kiddo obsessed with Lightning McQueen, Tow Mater, Sheriff, and the rest of the "Cars" crew? Then we think they m0000

Spooky season has officially arrived on Cheery Lane! 🏡👻🎃 There's no be — @melissaanddoug

870Spooky season has officially arrived on Cheery Lane! 🏡👻🎃 There's no better treat than watching little ones bring their 0000

Engagement per clip

21 parsed clips · newest on the right · click a bar to open the clip peak: 16.5% ER

Mar 7Sep 10Oct 30

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 30, 2026	511	13	1	0	1	2.74%
Oct 29, 2026	495	14	2	0	1	3.23%
Oct 29, 2026	438	10	2	0	2	2.74%
Oct 28, 2026	526	15	2	0	1	3.23%
Oct 28, 2026	4,091	82	9	5	11	2.35%
Oct 27, 2026	669	11	2	1	1	2.09%
Oct 25, 2026	1,082	38	0	6	8	4.07%
Oct 24, 2026	2,083	20	0	2	3	1.06%
Sep 12, 2026	733	11	2	0	0	1.77%
Sep 11, 2026	22,500	497	5	17	42	2.31%
Sep 10, 2026	1,236	17	1	0	0	1.46%
Sep 9, 2026	2,082	35	2	3	3	1.92%
Sep 8, 2026	1,611	24	2	0	1	1.61%
Sep 7, 2026	2,636	67	2	2	12	2.69%
Sep 6, 2026	2,473	31	1	0	3	1.29%
Sep 5, 2026	5,201	47	6	5	5	1.12%
Sep 5, 2026	3,079	57	2	0	1	1.92%
Sep 5, 2026	2,389	31	3	0	1	1.42%
Jun 25, 2026	135,100	1,195	33	310	132	1.14%
Mar 30, 2026	38,600	450	21	26	86	1.29%
Mar 7, 2026	696,900	95,300	2,072	17,900	3,003	16.54%