@melissa_uMelissa Urban

Whole30 co-founder and CEO #1 NYT bestselling author 📍 SLC

card updated Oct 7, 2026 · 12 clips parsed · following 687 · 2,400,000 likes total

Engagement10.16%above average

Account summary

@melissa_u has 62,900 followers and 341 videos. Across the 12 parsed clips the average is 21,341 views and 1,408 likes. Engagement to views is 10.16%, which is above average for TikTok. On the newer half of the feed the response is rising (+7.93 pp). Posts roughly 0.1 times a week. An average clip reaches 34% of the follower count.

Followers

62.9K

+100 in period

Engagement

10.16%

+7.93 pp newer half

Average views

21.3K

median 3.1K

Likes per clip

1.4K

42 comments avg

Shares / saves

719 / 328

1.54% of viewers save

Posting rate

0.1 / wk

reach 34% of followers

Latest clips

12 collected

Notice the pause before I say “assault.“ Because still to this day, my — @melissa_u

1.4K1:41Notice the pause before I say “assault.“ Because still to this day, my brain desperately tries to tell me that it wasn’t1521113

The foliage at the trailhead (6,200’) needs more time but at 9K feet ( — @melissa_u

1.2K0:28The foliage at the trailhead (6,200’) needs more time but at 9K feet (the lakes) it was blazing 🍁 #lakeblanche #lakeblan87564

This story was shared with the parents’ permission. The boy's parents — @melissa_u

179.6K3:51This story was shared with the parents’ permission. The boy's parents preserved screenshots of the conversation and repo13.9K3108.4K3.7K

Alex Mill Perfect Weekday Tote: 9.8/10 (I just wish it had a dedicated — @melissa_u

3.3K2:10Alex Mill Perfect Weekday Tote: 9.8/10 (I just wish it had a dedicated laptop pocket). Still worth every penny #alexmil5611213

The UC Davis study on the authenticity of avocado oil draws some... no — @melissa_u

2.3K1:43The UC Davis study on the authenticity of avocado oil draws some... not good conclusions-but what it does not say is equ93963

#stitch with @Dr. Dan, Autistic Psychologist We’re big on boundaries h — @melissa_u

1.6K0:22#stitch with @Dr. Dan, Autistic Psychologist We’re big on boundaries here 50634

#stitch with @Larrysomerville #ComfortSegredos Stay pressed A kings — @melissa_u

43.3K0:38#stitch with @Larrysomerville #ComfortSegredos Stay pressed A kings1.7K3434130

#stitch with @Britt Perrine ignore my dog’s heavy breathing — @melissa_u

2.2K0:35#stitch with @Britt Perrine ignore my dog’s heavy breathing 2352334

Every clip that isn’t me talking is AI from Sora, sourced here. All cl — @melissa_u

2.8K2:47Every clip that isn’t me talking is AI from Sora, sourced here. All clips were made available for download by the user. 98128614

Replying to @💕💫Tamz TL;DR we blocked all social media and chat/forum s — @melissa_u

7.7K0:35Replying to @💕💫Tamz TL;DR we blocked all social media and chat/forum sites (apps and websites)204382517

Pre-order now, drops August 6, 2024! Updated @Whole30 rules and recos; — @melissa_u

6K1:25Pre-order now, drops August 6, 2024! Updated @Whole30 rules and recos; an evolved voice, tone, and language; the full Pl12116612

The New @Whole30, coming 8/6! 🎉 • Updated rules and recommendations • — @melissa_u

4.7K0:08The New @Whole30, coming 8/6! 🎉 • Updated rules and recommendations • Evolved voice, tone, and language • The new Plant19327135

Engagement per clip

12 parsed clips · newest on the right · click a bar to open the clip peak: 12.6% ER

Jul 8Mar 29Sep 30

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 30, 2026	1,367	152	11	1	3	12.00%
Sep 25, 2026	1,167	87	5	6	4	8.40%
Sep 23, 2026	179,600	13,900	310	8,446	3,724	12.61%
Sep 9, 2026	3,325	56	11	2	13	2.08%
Aug 11, 2026	2,270	93	9	6	3	4.76%
Mar 29, 2026	1,614	50	6	3	4	3.66%
Mar 24, 2026	43,300	1,701	34	34	130	4.09%
Mar 20, 2026	2,198	235	23	3	4	11.87%
Oct 15, 2025	2,828	98	12	86	14	6.93%
Sep 4, 2025	7,674	204	38	25	17	3.48%
Jul 26, 2024	6,042	121	16	6	12	2.37%
Jul 8, 2024	4,702	193	27	13	5	4.96%