AI is great at cranking out volume. I.E. More ads. More landing pages. More variations. If you tell Claude to write you 100 ad copy variations… you’re going to get a lot of junk to throw at the wall. But if you don’t build the brain behind it, the outputs are always going to be generic. So what I’ve been spending most of my time recently on isn’t “making or automating things.” It’s building the brain that makes them better. Reference files. Winning ad examples that actually convert. Articles worth studying and implementing. Context layered over time. And every time you do that, your outputs will improve drastically. That’s where the real edge is.
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