Everyone says they want better creative. More personality. More performance. More differentiation. Until it’s time to actually take a swing. “We can’t say that.” “That’s not on brand.” “Let’s tone it down.” And suddenly your ads look like everyone else’s. It puts you in a box. If your product isn’t truly revolutionary (Which very few are), your edge comes from marketing. Not compliance. Look at brands like Primal Queen. They have personality. They lean into innuendo. They’re not just playing it safe. And that’s why they stand out.
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