@mattrosenmanMatt Rosenman

I rebrand food labels to help you spot marketing tricks before buying. Food 🤝 Design 🤝 Fitness 📧 matt@influencerxbrand.com

card updated Oct 16, 2026 · 13 clips parsed · following 153 · 20,300,000 likes total

Open on TikTok ↗

Engagement9.59%above average

Account summary

@mattrosenman has 513,500 followers and 358 videos. Across the 13 parsed clips the average is 2,262,354 views and 212,159 likes. Engagement to views is 9.59%, which is above average for TikTok. On the newer half of the feed the response is rising (+1.9 pp). Posts roughly 0.1 times a week. An average clip reaches 441% of the follower count.

Followers

513.5K

+2K in period

Engagement

9.59%

+1.9 pp newer half

Average views

2.3M

median 59.7K

Likes per clip

212.2K

661 comments avg

Shares / saves

4K / 8.3K

0.37% of viewers save

Posting rate

0.1 / wk

reach 441% of followers

Latest clips

13 collected

Giving @Drizzilicious a glow up. They didn’t ask for this, but as a co — @mattrosenman

6.4K1:50Giving @Drizzilicious a glow up. They didn’t ask for this, but as a consumer and a designer, it was a fun rebrand challe617271633

Had to cut a lot for time on this one because there is so much I could — @mattrosenman

17.5K2:47Had to cut a lot for time on this one because there is so much I could touch on, but the summary is that @hallpasscandy 1.1K3410476

Honey buns are the most underrated vending machine snack of all time. — @mattrosenman

170.3K1:44Honey buns are the most underrated vending machine snack of all time. And now they’re healthy! I know breakfast isn’t AL12.4K155210607

@bienasnacks roasted edamame is hands down one of my current favorite — @mattrosenman

14.3K1:28@bienasnacks roasted edamame is hands down one of my current favorite protein snacks #ad Edamame is criminally underrate35111744

Let’s rebrand blueberries into unhealthy BLOOBS. I noticed when I was — @mattrosenman

2.4M1:40Let’s rebrand blueberries into unhealthy BLOOBS. I noticed when I was uploading this that I spelled “craveable” wrong an280.5K1K2.5K9.9K

Chobani contains 0 grams of sugar, but they can’t legally say “zero su — @mattrosenman

59.7K1:55Chobani contains 0 grams of sugar, but they can’t legally say “zero sugar” …make it make sense. Allulose doesnt need to 2.6K3982117

Replying to @LuckyDuck You’re right, AI can have my job. One of my fav — @mattrosenman

253.9K1:15Replying to @LuckyDuck You’re right, AI can have my job. One of my favorite parts about posting rebrands is that people 22.2K29283697

What would it look like if @Mountain Dew rebranded into a functional s — @mattrosenman

55.3K1:27What would it look like if @Mountain Dew rebranded into a functional soda? I attempted a rebrand of the dew 3 years ago 4.2K33132212

@Doritos veggie chips are here! This is pretty much exactly what veggi — @mattrosenman

46.5K1:36@Doritos veggie chips are here! This is pretty much exactly what veggie straws currently do- they’re not made from veggi3.9K60118196

I was told I needed to visit Buc-ee’s while traveling and I can confir — @mattrosenman

17K1:54I was told I needed to visit Buc-ee’s while traveling and I can confirm it’s worth a stop. Weird place, but fun place. E3076518

Unhealthy water is ready to serve. Some of you may have seen the water — @mattrosenman

11.8M1:41Unhealthy water is ready to serve. Some of you may have seen the water rebrand I did a while back, but I wanted to attac1M3.2K13.8K37.8K

Cookie butter is one of the greatest foods on the planet. But now it’s — @mattrosenman

13.9M1:33Cookie butter is one of the greatest foods on the planet. But now it’s healthy so it’s even betterer.1.4M3.4K35.2K57.4K

Replying to @llusionmusic I will continue to do these videos as long a — @mattrosenman

669.7K1:30Replying to @llusionmusic I will continue to do these videos as long as people continue to enjoy them! Here’s WHY I do t29.8K3192541.5K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 11.8% ER

May 30Aug 10Sep 4

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 4, 2026	6,396	617	27	16	33	10.32%
Sep 2, 2026	17,500	1,122	34	104	76	7.20%
Aug 28, 2026	170,300	12,400	155	210	607	7.50%
Aug 27, 2026	14,300	351	11	7	44	2.58%
Aug 21, 2026	2,400,000	280,500	1,031	2,538	9,888	11.84%
Aug 14, 2026	59,700	2,590	39	82	117	4.54%
Aug 10, 2026	253,900	22,200	292	83	697	8.89%
Aug 7, 2026	55,300	4,242	33	132	212	7.97%
Aug 2, 2026	46,500	3,936	60	118	196	8.85%
Jul 31, 2026	17,000	307	6	5	18	1.87%
May 1, 2026	11,800,000	1,000,000	3,220	13,800	37,771	8.62%
Apr 23, 2026	13,900,000	1,400,000	3,361	35,200	57,416	10.35%
May 30, 2023	669,700	29,800	319	254	1,472	4.54%