@mattmillsreiningMatt Mills Reining

I inspire people with their horses 〽️〽️ CONSISTENCY, PATIENCE, REPETITION

card updated Oct 12, 2026 · 11 clips parsed · following 171 · 948,500 likes total

Engagement9.72%above average

Account summary

@mattmillsreining has 76,800 followers and 307 videos. Across the 11 parsed clips the average is 112,039 views and 10,766 likes. Engagement to views is 9.72%, which is above average for TikTok. On the newer half of the feed the response is rising (+2.2 pp). Posts roughly 0.1 times a week. An average clip reaches 146% of the follower count.

Followers

76.8K

+100 in period

Engagement

9.72%

+2.2 pp newer half

Average views

112K

median 2.6K

Likes per clip

10.8K

46 comments avg

Shares / saves

77 / 405

0.36% of viewers save

Posting rate

0.1 / wk

reach 146% of followers

Latest clips

11 collected

If I only had 10 minutes to evaluate and sharpen a horse, this is what — @mattmillsreining

2K0:55If I only had 10 minutes to evaluate and sharpen a horse, this is what I'd do. 〽 I'd stay at the walk and trot and check155219

I get asked about inconsistent stops all the time, and it almost alway — @mattmillsreining

2.6KI get asked about inconsistent stops all the time, and it almost always comes back to the same handful of foundation iss1281120

Coffee with Matt 〽☕️ This week I'm reflecting on a few of the horses f — @mattmillsreining

8796:29Coffee with Matt 〽☕️ This week I'm reflecting on a few of the horses from my career I wish I could have another shot wit54010

Bud showed up and laid down a SMOOTH 219.5 in the Open Derby at the Al — @mattmillsreining

8K0:20Bud showed up and laid down a SMOOTH 219.5 in the Open Derby at the All American Quarter Horse Congress. 👊🏾🐴 #NRHA #Rei1.3K114228

A little update on the 3yr olds. Bo, Dude, and Frank are all home from — @mattmillsreining

2K5:20A little update on the 3yr olds. Bo, Dude, and Frank are all home from the 100x in Tulsa and I was overall pleased with 171211

🔥 Hot Take - Should you spend more on the horse or more on the trainer — @mattmillsreining

2.3K0:53🔥 Hot Take - Should you spend more on the horse or more on the trainer? My answer - the horse every time. No amount of c147503

Sometimes the smallest details can make a big difference in how you ri — @mattmillsreining

7.3KSometimes the smallest details can make a big difference in how you ride a pattern. From where you’re looking to how you33631425

Oh what a feeling 🔥 #reining #rollback #horsetok #equestrian #horsesof — @mattmillsreining

2.6K0:18Oh what a feeling 🔥 #reining #rollback #horsetok #equestrian #horsesoftiktok 460315

Want to ride like you train with me? 🏆 The Gold Medal Formula gives yo — @mattmillsreining

3.6K0:48Want to ride like you train with me? 🏆 The Gold Medal Formula gives you access to my training videos, exercises, and ins41572018

You see the finished videos… here’s a little glimpse behind the scenes — @mattmillsreining

1.1K1:49You see the finished videos… here’s a little glimpse behind the scenes on a filming day. What content do you want to se72001

Raven the Mustang getting into the holiday spirit. 🎅🏽 — @mattmillsreining

1.2M0:35Raven the Mustang getting into the holiday spirit. 🎅🏽115.2K4747624.3K

Engagement per clip

11 parsed clips · newest on the right · click a bar to open the clip peak: 18.0% ER

Dec 24Sep 24Oct 8

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 8, 2026	2,020	155	2	1	9	7.82%
Sep 30, 2026	2,634	128	1	1	20	4.94%
Sep 29, 2026	879	54	0	1	0	6.26%
Sep 28, 2026	8,043	1,287	11	42	28	16.66%
Sep 27, 2026	2,042	171	2	1	1	8.52%
Sep 24, 2026	2,262	147	5	0	3	6.72%
Sep 17, 2026	7,285	336	3	14	25	4.85%
Sep 16, 2026	2,579	460	3	1	5	17.99%
Sep 14, 2026	3,575	415	7	20	18	12.36%
Sep 10, 2026	1,111	72	0	0	1	6.48%
Dec 24, 2023	1,200,000	115,200	474	762	4,346	9.70%