@magnoliamagnolia

inspiration for life and home founded by chip and joanna gaines

card updated Oct 15, 2026 · 13 clips parsed · following 12 · 923,000 likes total

Engagement6.31%normal range

Account summary

@magnolia has 273,200 followers and 304 videos. Across the 13 parsed clips the average is 460,082 views and 27,027 likes. Engagement to views is 6.31%, which is normal range for TikTok. On the newer half of the feed the response is falling (−5.53 pp). Posts roughly 0.1 times a week. An average clip reaches 168% of the follower count.

Followers

273.2K

+600 in period

Engagement

6.31%

−5.53 pp newer half

Average views

460.1K

median 40.2K

Likes per clip

27K

161 comments avg

Shares / saves

1.8K / 1.1K

0.24% of viewers save

Posting rate

0.1 / wk

reach 168% of followers

Latest clips

13 collected

Display what you love and organize what you need with our Willa Framed — @magnolia

135.1K0:21Display what you love and organize what you need with our Willa Framed Cabinet. Distinguished by its hand-carved wood fr550142885

Fresh scents and flavors. Bright blooms and rooms. Make home a place w — @magnolia

17.6KFresh scents and flavors. Bright blooms and rooms. Make home a place where creativity can flourish by welcoming inspirin37151040

Something good is growing. As we await spring’s (official) arrival, he — @magnolia

40.2K0:19Something good is growing. As we await spring’s (official) arrival, here’s a closer look at how our team brought the new78771248

One for the books. Enjoy a look back at some special moments that made — @magnolia

44.9K1:08One for the books. Enjoy a look back at some special moments that made 2025 a year to remember.3817715

Good things come in Magnolia packages! To make sure everything is wrap — @magnolia

32.5K0:08Good things come in Magnolia packages! To make sure everything is wrapped and ready before the big day—order by December3234820

Oh, what fun! Thank you to all who joined us for an evening under the — @magnolia

14.1K0:19Oh, what fun! Thank you to all who joined us for an evening under the stars (and holiday lights). There’s still time to 41563022

Tonight only: The Silos are staying open until 8pm! Come sip, shop, an — @magnolia

13.6K0:08Tonight only: The Silos are staying open until 8pm! Come sip, shop, and stay awhile to revel in holiday magic. ✨#VisitMa180149

(Magnolia) Home for Christmas. 🤍 The most wonderful time of the year i — @magnolia

47.9K0:23(Magnolia) Home for Christmas. 🤍 The most wonderful time of the year is officially on display! Stop by to explore curate1.6K3761110

The Silos: dressed. The prices: dropped. Swing by Magnolia Market, the — @magnolia

27.4K0:26The Silos: dressed. The prices: dropped. Swing by Magnolia Market, the Shops at the Silos, and Magnolia Home to explore 1.1K153560

We believe everyone deserves a seat at the table... Happy Thanksgiving — @magnolia

7.8K0:07We believe everyone deserves a seat at the table... Happy Thanksgiving!139107

This fall, we’re opening the doors to a boutique hotel right in the he — @magnolia

1.2M0:45This fall, we’re opening the doors to a boutique hotel right in the heart of downtown Waco, TX! Watch the renovation unf80.9K73511.1K2.8K

An excerpt from @joannagaines’ new book, #TheStoriesWeTell. #booktok — @magnolia

1.2M1:13An excerpt from @joannagaines’ new book, #TheStoriesWeTell. #booktok 55.6K3383.2K2.7K

#ChipGaines and @Joanna Gaines are opening the doors to their biggest — @magnolia

3.2M0:30#ChipGaines and @Joanna Gaines are opening the doors to their biggest #fixerupper yet—a century-old #castle in #WacoTexa209K9299.4K8.4K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 7.7% ER

Aug 16Dec 5Jan 23

Date	Views	Likes	Comments	Shares	Saves	ER
Jan 23, 2026	135,100	550	14	28	85	0.44%
Jan 23, 2026	17,600	371	5	10	40	2.19%
Jan 20, 2026	40,200	787	7	12	48	2.00%
Dec 30, 2025	44,900	381	7	7	15	0.88%
Dec 11, 2025	32,500	323	4	8	20	1.03%
Dec 11, 2025	14,100	415	6	30	22	3.20%
Dec 5, 2025	13,600	180	1	4	9	1.36%
Dec 4, 2025	47,900	1,647	37	61	110	3.64%
Nov 28, 2025	27,400	1,057	15	35	60	4.04%
Nov 27, 2025	7,761	139	1	0	7	1.80%
Apr 12, 2023	1,200,000	80,900	735	11,100	2,838	7.73%
Jan 13, 2023	1,200,000	55,600	338	3,208	2,718	4.93%
Aug 16, 2022	3,200,000	209,000	929	9,414	8,422	6.85%