@madison.utendahlMadison Utendahl
Yapping on branding, design & burnout | Creator of BURNT on Substack & Founder of UC (Utendahl Consulting) Contact: inquiries@utendahlcreative.com
Engagement13.13%above average
Account summary
@madison.utendahl has 35,500 followers and 18 videos. Across the 10 parsed clips the average is 197,869 views and 24,846 likes. Engagement to views is 13.13%, which is above average for TikTok. On the newer half of the feed the response is falling (−1.43 pp). Posts roughly 0.7 times a week. An average clip reaches 557% of the follower count.
Followers
35.5K
+100 in period
Engagement
13.13%
−1.43 pp newer half
Average views
197.9K
median 22.8K
Likes per clip
24.8K
209 comments avg
Shares / saves
932 / 3.1K
1.56% of viewers save
Posting rate
0.7 / wk
reach 557% of followers
Latest clips
10 collectedEngagement per clip
10 parsed clips · newest on the right · click a bar to open the clip peak: 14.2% ERJun 11Jul 21Sep 15
| Date | Views | Likes | Comments | Shares | Saves | ER |
|---|---|---|---|---|---|---|
| Sep 15, 2026 | 3,431 | 416 | 11 | 14 | 63 | 12.85% |
| Aug 23, 2026 | 6,536 | 741 | 13 | 6 | 108 | 11.63% |
| Aug 17, 2026 | 7,872 | 865 | 41 | 29 | 107 | 11.88% |
| Aug 5, 2026 | 2,349 | 196 | 6 | 6 | 28 | 8.85% |
| Jul 21, 2026 | 18,200 | 1,937 | 38 | 183 | 721 | 11.86% |
| Jul 8, 2026 | 27,300 | 2,613 | 44 | 166 | 447 | 10.34% |
| Jul 3, 2026 | 36,000 | 4,247 | 59 | 179 | 1,214 | 12.46% |
| Jul 1, 2026 | 36,500 | 3,548 | 46 | 180 | 893 | 10.34% |
| Jun 16, 2026 | 1,600,000 | 217,300 | 1,697 | 7,984 | 23,115 | 14.19% |
| Jun 11, 2026 | 240,500 | 16,600 | 136 | 571 | 4,085 | 7.20% |
Profile completeness
5/6
- Avatar
- Display name
- Bio
- Verified
- Public profile
- Has videos
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