@madebysonnyMADE BY SONNY

Talking about the things I like talking about✌🏼 hi@madebysonny.com

card updated Oct 30, 2026 · 12 clips parsed · following 789 · 371,200 likes total

Engagement7.63%normal range

Account summary

@madebysonny has 23,600 followers and 84 videos. Across the 12 parsed clips the average is 158,521 views and 11,617 likes. Engagement to views is 7.63%, which is normal range for TikTok. On the newer half of the feed the response is falling (−2.86 pp). Posts roughly 0.2 times a week. An average clip reaches 672% of the follower count.

Followers

23.6K

−100 in period

Engagement

7.63%

−2.86 pp newer half

Average views

158.5K

median 72.8K

Likes per clip

11.6K

64 comments avg

Shares / saves

415 / 1.7K

1.05% of viewers save

Posting rate

0.2 / wk

reach 672% of followers

Latest clips

12 collected

These 2 bags have been showing up in every Norway World Cup photo… but — @madebysonny

385.8K0:50These 2 bags have been showing up in every Norway World Cup photo… but everybody’s been looking at the wrong one. #worl14.7K55266763

Why buy an aluminium suitcase? A deep-dive on the two customer archety — @madebysonny

235.2K1:29Why buy an aluminium suitcase? A deep-dive on the two customer archetypes who desire this luggage format. And ultimately19.5K1821852.6K

The Devil may wear Prada… but Pope Leo XIV’s out here dripping in vint — @madebysonny

116.5K0:41The Devil may wear Prada… but Pope Leo XIV’s out here dripping in vintage grail Nikes 🥵 #fashion #nike #popeleo8.6K27316777

Did Adidas just go and leak Dune 3? ⚽️ Turns out this is actually thei — @madebysonny

9.6K1:04Did Adidas just go and leak Dune 3? ⚽️ Turns out this is actually their latest campaign for the World Cup ft. Timothee C1924415

4.2K2:34When it comes to brand collabs, Dua Lipa IS the celebrity blueprint #marketingstrategy #brandidentity data from @Modash 1515772

the coolest things I saw this week 🖤 #unboring — @madebysonny

4.7K0:50the coolest things I saw this week 🖤 #unboring42179111

A billion-dollar marketing opportunity may have just dropped in Calvin — @madebysonny

29.1K1:09A billion-dollar marketing opportunity may have just dropped in Calvin Klein’s lap. But somehow… they fumbled the bag! #3.1K715130

This short film, created to promote the latest Zendaya x On collection — @madebysonny

10.3K1:11This short film, created to promote the latest Zendaya x On collection, is a much-needed breath of fresh air! #marketing2604330

8081:06There’s more than one skincare brand using “doctor” in their branding, despite having nothing to do with being founded b40427

594.3K1:19Paying for ingredients or the brand? Product vs Marketing: Skincare Edition (Part 2) #soldejaneiro #caudalie #dermalogi44.5K3051K6.3K

This is Taro Hanabusa aka Fangophilia: a former dentist turned jewelle — @madebysonny

192.6K1:10This is Taro Hanabusa aka Fangophilia: a former dentist turned jewellery artist whose custom-made designs are as intimat22.4K862.4K5.6K

Isamaya’s product & packaging design is some of the best out there rig — @madebysonny

319.2K0:47Isamaya’s product & packaging design is some of the best out there right now… definitely worth adding to your brand’s in25.5K887793.6K

Engagement per clip

12 parsed clips · newest on the right · click a bar to open the clip peak: 12.9% ER

Feb 8Apr 28Jul 5

Date	Views	Likes	Comments	Shares	Saves	ER
Jul 5, 2026	385,800	14,700	55	266	763	3.89%
May 17, 2026	235,200	19,500	182	185	2,604	8.45%
May 8, 2026	116,500	8,615	27	316	777	7.69%
May 7, 2026	9,559	192	4	4	15	2.09%
Apr 29, 2026	4,153	151	5	7	72	3.92%
Apr 28, 2026	4,733	421	7	9	111	9.23%
Apr 13, 2026	29,100	3,124	7	15	130	10.81%
Apr 9, 2026	10,300	260	4	3	30	2.59%
Apr 8, 2026	808	40	4	2	7	5.69%
Sep 29, 2025	594,300	44,500	305	1,014	6,270	7.71%
Jun 11, 2025	192,600	22,400	86	2,382	5,568	12.91%
Feb 8, 2025	319,200	25,500	88	779	3,603	8.26%