@lord_sugarLord Sugar

Chairman of Amshold Group. Owner of Amsprop. Host of BBC TV's The Apprentice.

card updated Sep 15, 2026 · 10 clips parsed · following 16 · 790,400 likes total

Engagement5.4%normal range

Account summary

@lord_sugar has 107,400 followers and 93 videos. Across the 10 parsed clips the average is 28,497 views and 1,398 likes. Engagement to views is 5.4%, which is normal range for TikTok. On the newer half of the feed the response is rising (+3.5 pp). Posts roughly 0.8 times a week. An average clip reaches 27% of the follower count.

Followers

107.4K

history is still being collected

Engagement

5.4%

+3.5 pp newer half

Average views

28.5K

median 19.1K

Likes per clip

1.4K

38 comments avg

Shares / saves

102 / 53

0.19% of viewers save

Posting rate

0.8 / wk

reach 27% of followers

Latest clips

10 collected

41 YEARS AGO: In Sept 1985 I launched the first affordable wordprocess — @lord_sugar

1.7K0:4041 YEARS AGO: In Sept 1985 I launched the first affordable wordprocessor – the Amstrad PCW8256 – the machine that put an66743

26.4K0:31709454350

74.5K0:504.9K105266141

55K0:234.3K78546154

#TheApprentice @karishma.mua received this video from Ellie in Essex w — @lord_sugar

11.5K1:48#TheApprentice @karishma.mua received this video from Ellie in Essex who used Kishkin's Rose Hip Rescue Oil to combat he43642514

11.9K2:53276181815

10.9K0:51297878

BRONX, run by #TheApprentice winner Marnie, isn't just about boxing. C — @lord_sugar

7.5K0:32BRONX, run by #TheApprentice winner Marnie, isn't just about boxing. Come along and find new friends and new moves 🥊🕺💃 F88104

Chatting with new #TheApprentice winner Karishma about the new Miracle — @lord_sugar

46.1K1:05Chatting with new #TheApprentice winner Karishma about the new Miracle Mask she has developed. It brightens and tightens1.7K496069

Check out Karishma's Eye Serum @kishkin.shop — @lord_sugar

39.5K0:51Check out Karishma's Eye Serum @kishkin.shop1.2K625270

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 8.9% ER

Jun 15Jul 8Sep 7

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 7, 2026	1,711	66	7	4	3	4.50%
Aug 20, 2026	26,400	709	45	43	50	3.02%
Jul 22, 2026	74,500	4,944	105	266	141	7.13%
Jul 14, 2026	55,000	4,251	78	546	154	8.86%
Jul 8, 2026	11,500	436	4	25	14	4.04%
Jun 25, 2026	11,900	276	18	18	15	2.62%
Jun 20, 2026	10,900	297	8	7	8	2.86%
Jun 19, 2026	7,456	88	1	0	4	1.19%
Jun 18, 2026	46,100	1,659	49	60	69	3.84%
Jun 15, 2026	39,500	1,250	62	52	70	3.45%