@lord_sugarLord Sugar
Chairman of Amshold Group. Owner of Amsprop. Host of BBC TV's The Apprentice.
Engagement6.15%normal range
Account summary
@lord_sugar has 107,300 followers and 95 videos. Across the 15 parsed clips the average is 24,965 views and 1,306 likes. Engagement to views is 6.15%, which is normal range for TikTok. On the newer half of the feed the response is rising (+2.41 pp). Posts roughly 0.8 times a week. An average clip reaches 23% of the follower count.
Followers
107.3K
−100 in period
Engagement
6.15%
+2.41 pp newer half
Average views
25K
median 12.5K
Likes per clip
1.3K
32 comments avg
Shares / saves
198 / 52
0.21% of viewers save
Posting rate
0.8 / wk
reach 23% of followers
Latest clips
15 collected
Engagement per clip
15 parsed clips · newest on the right · click a bar to open the clip peak: 12.9% ERJun 15Jul 22Nov 2
| Date | Views | Likes | Comments | Shares | Saves | ER |
|---|---|---|---|---|---|---|
| Nov 2, 2026 | 4,634 | 366 | 11 | 14 | 10 | 8.44% |
| Oct 7, 2026 | 8,215 | 245 | 16 | 41 | 19 | 3.68% |
| Sep 24, 2026 | 51,500 | 4,752 | 60 | 1,833 | 199 | 12.90% |
| Sep 18, 2026 | 5,473 | 131 | 10 | 58 | 16 | 3.64% |
| Sep 18, 2026 | 4,322 | 119 | 3 | 6 | 5 | 2.96% |
| Sep 7, 2026 | 4,682 | 66 | 7 | 4 | 3 | 1.64% |
| Aug 20, 2026 | 29,800 | 709 | 45 | 43 | 50 | 2.67% |
| Jul 22, 2026 | 77,700 | 4,944 | 105 | 266 | 141 | 6.84% |
| Jul 14, 2026 | 56,800 | 4,251 | 78 | 546 | 154 | 8.58% |
| Jul 8, 2026 | 14,900 | 436 | 4 | 25 | 14 | 3.12% |
| Jun 25, 2026 | 12,500 | 276 | 18 | 18 | 15 | 2.50% |
| Jun 20, 2026 | 10,900 | 297 | 8 | 7 | 8 | 2.86% |
| Jun 19, 2026 | 7,456 | 88 | 1 | 0 | 4 | 1.19% |
| Jun 18, 2026 | 46,100 | 1,659 | 49 | 60 | 69 | 3.84% |
| Jun 15, 2026 | 39,500 | 1,250 | 62 | 52 | 70 | 3.45% |
Profile completeness
6/6
- Avatar
- Display name
- Bio
- Verified
- Public profile
- Has videos
Frequently asked
How many followers does @lord_sugar have?
107,300 followers as of Sep 21, 2026.
How many videos does @lord_sugar have?
95 videos; 15 of them have been parsed with full statistics.
What is the engagement rate of @lord_sugar?
6.15% of views turn into likes, comments and shares across 15 parsed clips.
What is the average number of views per clip?
24,965 views, median 12,500.
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