After 10+ years building products for women, I’ve noticed something. I don’t think beauty has a product problem. I think it has a trust problem. When every launch is “revolutionary” and every ingredient is the next breakthrough, people stop asking, “What’s the best product?” They start asking, “Who do I even believe?” I think the brands that win will be the ones that make beauty feel less confusing. Agree or disagree? 👇
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