@le_briefLe Brief

Après 10 ans de pub je t’aide à comprendre le succès de tes marques préférées 🚀

card updated Sep 21, 2026 · 11 clips parsed · following 287 · 1,200,000 likes total

Engagement9.67%above average

Account summary

@le_brief has 63,700 followers and 25 videos. Across the 11 parsed clips the average is 589,773 views and 51,134 likes. Engagement to views is 9.67%, which is above average for TikTok. On the newer half of the feed the response is falling (−0.32 pp). Posts roughly 0.1 times a week. An average clip reaches 926% of the follower count.

Followers

63.7K

−100 in period

Engagement

9.67%

−0.32 pp newer half

Average views

589.8K

median 383.5K

Likes per clip

51.1K

285 comments avg

Shares / saves

5.6K / 5.1K

0.86% of viewers save

Posting rate

0.1 / wk

reach 926% of followers

Latest clips

11 collected

Chrome Hearts, le luxe des enfers #mode #luxe #streetwear #jewelry #sn — @le_brief

383.5K2:49Chrome Hearts, le luxe des enfers #mode #luxe #streetwear #jewelry #sneakers38.2K1351.7K4.5K

Les Labubu envahissent le monde #popmart #popmartfr #popmartglobal #to — @le_brief

526.5K2:37Les Labubu envahissent le monde #popmart #popmartfr #popmartglobal #toys #collectibles #blindboxes #blindbox #themonster18.2K6495.2K2.8K

58.5K3:09L’histoire de Jacquemus5.9K38423400

377.3K2:30L’histoire de Carhartt31.7K812.8K3K

Pourquoi Balenciaga ils trollent comme ça ? #mode #luxe #streetwear #s — @le_brief

732.7K2:43Pourquoi Balenciaga ils trollent comme ça ? #mode #luxe #streetwear #streetstyle #sneakers #fashiontok #style #fashionti89K2532.2K6.3K

René Lacoste, le génie derrière le croco 🐊 #lacoste #fashion #tennis # — @le_brief

1.1M3:08René Lacoste, le génie derrière le croco 🐊 #lacoste #fashion #tennis #streetstyle #streetwear 89.4K67914.7K12.6K

L’inventeur de génie derrière le croco Lacoste #tennis #fashion #style — @le_brief

523.7K3:11L’inventeur de génie derrière le croco Lacoste #tennis #fashion #style #fashiontiktok #fashiontok #streetwear #streetst59.2K2454.6K6K

Carhartt, des chantiers aux défilés #streetwear #sneakers #fashion #ma — @le_brief

150.6K2:30Carhartt, des chantiers aux défilés #streetwear #sneakers #fashion #marketing #apprendresurtiktok #business #entrepreneu15K667891.5K

Aimé Leon Dore : la street sur son 31 #streetwear #sneakers #aimeleond — @le_brief

61.9K2:33Aimé Leon Dore : la street sur son 31 #streetwear #sneakers #aimeleondore #menstyle #streetstyle 2.2K2789347

Maintenant tu sauras pourquoi tu ne peux pas t’acheter une Rolex . #ro — @le_brief

72.8K3:28Maintenant tu sauras pourquoi tu ne peux pas t’acheter une Rolex . #rolex #marketing #business #apprendresurtiktok #sho3.5K48287421

Finalement, tes darons étaient à la pointe de la mode depuis le début — @le_brief

2.5M2:57Finalement, tes darons étaient à la pointe de la mode depuis le début #birkenstock #mode #fashion #marketing #summershoe210.3K91429K18K

Engagement per clip

11 parsed clips · newest on the right · click a bar to open the clip peak: 12.5% ER

Jul 14May 31Aug 15

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 15, 2025	383,500	38,200	135	1,712	4,453	10.44%
Jul 3, 2025	526,500	18,200	649	5,161	2,812	4.56%
Jun 14, 2025	58,500	5,854	38	423	400	10.79%
Dec 26, 2024	377,300	31,700	81	2,778	2,959	9.16%
Nov 30, 2024	732,700	89,000	253	2,181	6,281	12.48%
May 31, 2024	1,100,000	89,400	679	14,700	12,593	9.53%
May 29, 2024	523,700	59,200	245	4,601	6,025	12.23%
Mar 16, 2024	150,600	15,000	66	789	1,510	10.53%
Feb 27, 2024	61,900	2,158	27	89	347	3.67%
Nov 17, 2023	72,800	3,463	48	287	421	5.22%
Jul 14, 2023	2,500,000	210,300	914	29,000	18,042	9.61%