So you want a marketing career? Or do you want to be promoted in marketing? Or want to appear smarter in meetings? See if these books interest you! Here’s the list I received at the Forbes CMO Summit (part 1 of 3 - there are 17 books total! For the Culture by Marcus Collins Influence: The Psychology of Persuasion by Robert Cialdini Grit: the Power of Passions and Perseverance by Angela Duckworth Right Kind of Wrong: The Science of Failing Well by Amy C. Edmondson Irrational Loyalty: Building a Brand That Thrives in Turbulent Times by Deb Gabor #booktok #careertiktok #marketingbooks #marketingcareer
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