@justbobbibrownBobbi Brown

Founder, Jones Road Beauty

card updated Oct 17, 2026 · 12 clips parsed · following 84 · 4,900,000 likes total

Engagement3.25%normal range

Account summary

@justbobbibrown has 506,500 followers and 502 videos. Across the 12 parsed clips the average is 239,759 views and 7,652 likes. Engagement to views is 3.25%, which is normal range for TikTok. On the newer half of the feed the response is falling (−0.82 pp). Posts roughly 0.2 times a week. An average clip reaches 47% of the follower count.

Followers

506.5K

+0 in period

Engagement

3.25%

−0.82 pp newer half

Average views

239.8K

median 49.8K

Likes per clip

7.7K

58 comments avg

Shares / saves

86 / 247

0.1% of viewers save

Posting rate

0.2 / wk

reach 47% of followers

Latest clips

12 collected

2.2K0:07Yea we did it. 44203

Safe to say every limited-edition mini you can think of fits inside my — @justbobbibrown

26.4K0:23Safe to say every limited-edition mini you can think of fits inside my custom Donald Robertson bag. And now’s the time t26016614

14 limited edition minis in every category. Complexion, skincare, tool — @justbobbibrown

31.7K0:1914 limited edition minis in every category. Complexion, skincare, tools, and lip, all your favorites now in minis. Mix, 905442166

Join us on the @Jones Road Beauty TikTok in 15 minutes for two hours o — @justbobbibrown

19.9K0:13Join us on the @Jones Road Beauty TikTok in 15 minutes for two hours of makeup, questions, conversations, and fun! See y2601079

It’s happening. In honor of the Your Skin Foundation Stick launch, I’m — @justbobbibrown

23K0:16It’s happening. In honor of the Your Skin Foundation Stick launch, I’m going live on @jonesroadbeauty tomorrow, May 12, 326141318

Oops we did it again…. @Meredith Duxbury — @justbobbibrown

62.6K0:14Oops we did it again…. @Meredith Duxbury 2.1K401735

Figuring out this TikTok trend thing…. — @justbobbibrown

51.9K0:12Figuring out this TikTok trend thing….1.1K16922

I loved my 90s. I started having babies, renovating a house in Montcla — @justbobbibrown

155.2K0:22I loved my 90s. I started having babies, renovating a house in Montclair ( yes the suburbs) was at the top of my makeup 3.6K5721110

We’re officially bringing @Jones Road Beauty to TikTok Shop, and we’re — @justbobbibrown

47.7K0:24We’re officially bringing @Jones Road Beauty to TikTok Shop, and we’re starting with a brand new exclusive product. Let’1.5K853591

56.5K0:29It’s true. 1.5K521566

A couple years ago, I found myself in quite the scandal. Who remembers — @justbobbibrown

1.3M0:39A couple years ago, I found myself in quite the scandal. Who remembers Foundationgate? I answer all your foundationgate 28.7K21597948

Here to tell you that it is absolutely never too late! When I sold my — @justbobbibrown

1.1M0:15Here to tell you that it is absolutely never too late! When I sold my company at 37, I signed a 25 year noncompete. I t51.5K1477951.6K

Engagement per clip

12 parsed clips · newest on the right · click a bar to open the clip peak: 4.8% ER

Aug 7May 7Aug 29

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 29, 2026	2,205	44	2	0	3	2.09%
May 22, 2026	26,400	260	16	6	14	1.07%
May 21, 2026	31,700	905	44	21	66	3.06%
May 12, 2026	19,900	260	10	7	9	1.39%
May 11, 2026	23,000	326	14	13	18	1.53%
May 7, 2026	62,600	2,128	40	17	35	3.49%
Apr 8, 2026	51,900	1,141	16	9	22	2.25%
Mar 14, 2026	155,200	3,557	57	21	110	2.34%
Mar 5, 2026	47,700	1,541	85	35	91	3.48%
Jan 16, 2026	56,500	1,461	52	15	66	2.70%
Sep 28, 2025	1,300,000	28,700	215	97	948	2.23%
Aug 7, 2025	1,100,000	51,500	147	795	1,579	4.77%