@jocko_willinkJocko Willink

Leader; follower. Reader; writer. Speaker; listener. Student; teacher.

card updated Oct 27, 2026 · 12 clips parsed · following 9 · 1,400,000 likes total

Engagement4.99%normal range

Account summary

@jocko_willink has 174,000 followers and 157 videos. Across the 12 parsed clips the average is 571,367 views and 27,961 likes. Engagement to views is 4.99%, which is normal range for TikTok. On the newer half of the feed the response is falling (−0.43 pp). Posts roughly 0.1 times a week. An average clip reaches 328% of the follower count.

Followers

174K

+5.2K in period

Engagement

4.99%

−0.43 pp newer half

Average views

571.4K

median 78.3K

Likes per clip

28K

178 comments avg

Shares / saves

389 / 1.9K

0.33% of viewers save

Posting rate

0.1 / wk

reach 328% of followers

Latest clips

12 collected

Discipline will guide you to freedom. #discipline — @jocko_willink

78.7K0:30Discipline will guide you to freedom. #discipline3.4K38491716

Motivation doesn't matter. You need DISCIPLINE. #disciplineequalsfreed — @jocko_willink

235K0:24Motivation doesn't matter. You need DISCIPLINE. #disciplineequalsfreedom #motivation #motivationvsdiscipline #disciplin7.3K1181.2K1.6K

Stop them from barking orders. #jockowillink #leadershipskills #badbos — @jocko_willink

77.9K0:28Stop them from barking orders. #jockowillink #leadershipskills #badbosses #barkingorders #jockopodcast 2.8K55145420

Let’s get it. @JOCKOFUEL @Echelon Front — @jocko_willink

93.8K0:12Let’s get it. @JOCKOFUEL @Echelon Front 4.1K3635194

@Travis Mills kills your excuses. #jockopodcast #travismills — @jocko_willink

60.7K0:44@Travis Mills kills your excuses. #jockopodcast #travismills 4.3K43333655

Advice for young leaders. #jockopodcast #leadershipdevelopment #jockow — @jocko_willink

58.7K0:32Advice for young leaders. #jockopodcast #leadershipdevelopment #jockowillinkmotivation 3.2K22215618

Be the master of your own mind. — @jocko_willink

38.7K0:48Be the master of your own mind.2.4K34311445

More questions with @MasterClass — @jocko_willink

74.3K0:47More questions with @MasterClass 4.6K3788249

Some questions with @MasterClass. — @jocko_willink

121.9K0:50Some questions with @MasterClass.7.1K6495523

31.1K0:50The toughest ego.1.4K1289217

Answering a very common question. With Doc Kirk Parsley on Jocko Podca — @jocko_willink

5.9M0:18Answering a very common question. With Doc Kirk Parsley on Jocko Podcast 367.291.2K1.6K1.6K16.6K

On TikTok. WHO’S WITH ME? — @jocko_willink

85.6K0:19On TikTok. WHO’S WITH ME?3.8K10177171

Engagement per clip

12 parsed clips · newest on the right · click a bar to open the clip peak: 7.8% ER

Aug 9Oct 12Feb 24

Date	Views	Likes	Comments	Shares	Saves	ER
Feb 24, 2026	78,700	3,379	38	491	716	4.97%
Nov 15, 2023	235,000	7,299	118	1,200	1,591	3.67%
Oct 26, 2023	77,900	2,778	55	145	420	3.82%
Oct 21, 2023	93,800	4,111	36	35	194	4.46%
Oct 17, 2023	60,700	4,336	43	333	655	7.76%
Oct 12, 2023	58,700	3,211	22	215	618	5.87%
Oct 11, 2023	38,700	2,369	34	311	445	7.01%
Oct 10, 2023	74,300	4,562	37	88	249	6.31%
Oct 9, 2023	121,900	7,134	64	95	523	5.98%
Oct 6, 2023	31,100	1,385	12	89	217	4.78%
Jan 13, 2023	5,900,000	291,200	1,578	1,586	16,615	4.99%
Aug 9, 2022	85,600	3,767	101	77	171	4.61%