@jason_swetjason_swet

The Art Direction of Everything 👁️

card updated Oct 24, 2026 · 17 clips parsed · following 385 · 1,500,000 likes total

Engagement15.64%above average

Account summary

@jason_swet has 109,400 followers and 298 videos. Across the 17 parsed clips the average is 62,499 views and 9,233 likes. Engagement to views is 15.64%, which is above average for TikTok. On the newer half of the feed the response is falling (−3.01 pp). Posts roughly 2.7 times a week. An average clip reaches 57% of the follower count.

Followers

109.4K

+27.4K in period

Engagement

15.64%

−3.01 pp newer half

Average views

62.5K

median 18.2K

Likes per clip

9.2K

41 comments avg

Shares / saves

498 / 4K

6.41% of viewers save

Posting rate

2.7 / wk

reach 57% of followers

Latest clips

17 collected

A year later, this music video from Rosalía feels even more relevant. — @jason_swet

16.3K2:05A year later, this music video from Rosalía feels even more relevant. What do we lose when we skip the process?2.3K1481515

I’m speaking at Adobe MAX?! Not gonna lie my hands are sweating just t — @jason_swet

2.2K1:35I’m speaking at Adobe MAX?! Not gonna lie my hands are sweating just thinking about all this! But I’m so excited to be a1409427

3 visual techniques you should have in your toolbox the next time you’ — @jason_swet

70.2K0:263 visual techniques you should have in your toolbox the next time you’re stuck on how to translate a message or idea. T9.4K206195.7K

I’m developing a taxonomy of visuals that connects images through the — @jason_swet

188K1:42I’m developing a taxonomy of visuals that connects images through the techniques and ideas behind them. I think we all w24.3K2122.2K13.9K

3 art direction techniques that help translate an idea into a visual: — @jason_swet

11.6K0:233 art direction techniques that help translate an idea into a visual: frame within a frame, gaze cue, and isolation in v1.1K336388

Three visual techniques to try in your next project. Which one would y — @jason_swet

67.5K0:25Three visual techniques to try in your next project. Which one would you use?9.2K214995.4K

Have you seen these techniques used in any creative work recently? — @jason_swet

15.6K0:17Have you seen these techniques used in any creative work recently?1.5K457598

Full video on the YT channel 📺 — @jason_swet

9.1K2:03Full video on the YT channel 📺 525216179

Let’s find a visual solution that actually rewards the viewer’s attent — @jason_swet

96.3K0:17Let’s find a visual solution that actually rewards the viewer’s attention… What visual techniques should we explore next10.1K282703.7K

We are diving into art direction “ingredients” in the latest YouTube v — @jason_swet

13.1K1:02We are diving into art direction “ingredients” in the latest YouTube video… If 1-3minute reels are too short, go check 927727307

The world needs more Szilveszter Makó 👑 What art direction should we d — @jason_swet

38.5K2:15The world needs more Szilveszter Makó 👑 What art direction should we dissect next?5.6K572241.9K

Taste, goût, vkus, gusto, Geschmack, ög, gosto, smaak, aji，品味. This is — @jason_swet

10.9K1:49Taste, goût, vkus, gusto, Geschmack, ög, gosto, smaak, aji，品味. This is episode 5 (the season 1 finale!) of my series The1.7K1865431

Whose taste are you creating work for? Follow along as we push the met — @jason_swet

18.2K2:13Whose taste are you creating work for? Follow along as we push the metaphor or taste and the semantics of what it means 2.6K1789849

How do you become visually fluent? Let’s talk about it. This is episod — @jason_swet

309.1K1:18How do you become visually fluent? Let’s talk about it. This is episode 3 of The Theory of Taste, where we push the meta58.5K1392.7K23.2K

Is “taste” really an advantage if you can’t articulate it? — @jason_swet

71.4K2:03Is “taste” really an advantage if you can’t articulate it?12K625895.1K

Follow along as we ask: is TASTE truly the advantage everyone claims i — @jason_swet

120.6K1:57Follow along as we ask: is TASTE truly the advantage everyone claims it to be?16.9K829915.7K

MAD Decks 001 available now for 5 days only! 🚨 Let’s start the workwee — @jason_swet

3.8K0:59MAD Decks 001 available now for 5 days only! 🚨 Let’s start the workweek off strong with: ✅ The Quick Pitch Deck ✅ The F283718190

Engagement per clip

17 parsed clips · newest on the right · click a bar to open the clip peak: 19.9% ER

Sep 15Sep 30Oct 29

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 29, 2026	16,300	2,262	14	81	515	14.46%
Oct 23, 2026	2,215	140	9	4	27	6.91%
Oct 19, 2026	70,200	9,374	20	619	5,738	14.26%
Oct 14, 2026	188,000	24,300	212	2,157	13,892	14.19%
Oct 12, 2026	11,600	1,067	3	36	388	9.53%
Oct 9, 2026	67,500	9,243	21	499	5,443	14.46%
Oct 4, 2026	15,600	1,478	4	57	598	9.87%
Oct 1, 2026	9,147	525	2	16	179	5.94%
Sep 30, 2026	96,300	10,100	28	270	3,676	10.80%
Sep 28, 2026	13,100	927	7	27	307	7.34%
Sep 24, 2026	38,500	5,604	57	224	1,941	15.29%
Sep 22, 2026	10,900	1,654	18	65	431	15.94%
Sep 21, 2026	18,200	2,602	17	89	849	14.88%
Sep 19, 2026	309,100	58,500	139	2,722	23,158	19.85%
Sep 18, 2026	71,400	12,000	62	589	5,069	17.72%
Sep 17, 2026	120,600	16,900	82	991	5,670	14.90%
Sep 15, 2026	3,820	283	7	18	190	8.06%