The Strange Death Of Sales Calls Naval Ravikant once said "you're doing sales because you failed at marketing." TECHNICALLY SPEAKING (as I would never) I could be on a sales call with one person, spending 45 minutes trying to convince them to buy, hoping they don't say they need to think about it and disappear forever. Or I could make this video/text you're reading or watching, speak to tens of thousands of people at the same time, and let the content do the convincing while I do something else entirely. This is the ultimate trade. Three hours of sales calls a week is three hours of content you didn't make. In a year's time, the compounding effect of that content versus those calls isn't even close. Content gets better the more you make it. It reaches more people every time you post, working in the background as you sleep relative to a sales call ending the moment you hang up. I've done over $5 million in the last two years without a single sales call and not necessarily because I'm against them, some situations there are legitimate cases for them, brand new businesses, certain demographics, coaches without a funnel yet. However as a permanent strategy for someone trying to build something that actually scales, they're a ceiling, not a ladder. Cheers, James
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