You need to start speaking like this on social media. Everyone online will tell you that you need a teleprompter, a script, and a meticulous content plan before you hit record but that is bollocks The video that explodes is rarely the one you spent hours planning haha given I've seen this with hundreds of creators I've worked with, the outlier that changes everything is usually the one they knocked out quickly, didn't overthink, and didn't have expectations to perform. If they weren't already in a groove of posting frequently it never would have happened, because you can't stumble onto gold if you're barely digging. People need to spend roughly seven hours in front of you before they'll buy anything. That time accumulates across every video, every reel, every piece of content you put out. If you're posting once a week because you're perfecting scripts and waiting until everything's right, YOU AIN'T GONNA BE BUILDING UP THAT 7 HOURS ANYTIME SOON Post every day, it will compound FAST Use a teleprompter if you're recording a course, if the content is genuinely complex, or if you need to cite something specific without getting it wrong. For everything else, grab a Google doc, jot down five talking points, hit record, and go. The tangents, the stories, the moments that humanise you, those don't come from scripts. They come from actually talking. Make 100 videos as fast as you can. Not 100 perfect videos. Just 100. It's only after 100 that you understand what 100 can do, and that's what gases you up to do the next 100. Fall in love with the process, not the outcome. Cheers, James
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