Number one is load the context. If you're trying to write a new script and you don't feed the AI your offer, your ICP, your case studies, and your objections, it will spit out generic BS. So I spend real time building a master doc — all the context about my business — then load it into a Claude project as a project file. That way every new chat already knows what I'm marketing and the nuances of how I sell. I don't re-explain myself from scratch. Pretty content doesn't pay your bills. Systems do. Comment CONTEXT if you want the master doc checklist.
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