A lot of founders hide from the camera. Business owners do it too. It’s not something they’re used to. But if you actually want people to put their trust in you — and you want it as easy as possible by the time you first shake their hand or get on a call — get your face on camera. People begin to know you. They start to see you’re an expert in your field. Then they like you because of your personality. Some people won’t like you. Let’s be honest, you probably didn’t want to work with them anyway. Comment CAMERA if you’re still hiding behind a logo.
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