Performance Marketing Kills Brand Equity? Performance marketing chases views, clicks, conversions. Brand equity is what actually keeps a business alive, whether consumers trust you enough to come back. This episode looks at how Built-In Marketing & Video Chat Message (VCM) get a brand stuck in consumers’ minds. Not through interruption, but by showing up inside stories audiences already choose to watch. And it’s not just theory. Real consumers remembered the brand, and bought it, because it became part of a sinetron they loved. Performance gets you results today. Built-in & VCM get you remembered and chosen tomorrow. #BuildtoBuild #LINKGroupInternational #LINKtoTheWorld #Marketing
18.99% ERengagement of this clip — above the author's average (8.59%)
top 10%outperforms 90% of the author's clips
242%of the author's average views
